This module will equip students with the knowledge to
understand research processes and apply the appropriate
research methods in a communications-framed
environment to develop better communications strategies
for an organisation.
The module introduces students to key concepts of media
research and the fundamentals of conducting formal
research for the media industry. It covers the basics in
understanding and conducting communications research
and includes coverage on popular methods of research
in communications and the practice of analysing media
content for both traditional and digital mass media such as
print, broadcast and social media.
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