This module will equip students with the knowledge to understand research processes and apply the appropriate research methods in a communications-framed environment to develop better communications strategies for an organisation. The module introduces students to key concepts of media research and the fundamentals of conducting formal research for the media industry. It covers the basics in understanding and conducting communications research and includes coverage on popular methods of research in communications and the practice of analysing media content for both traditional and digital mass media such as print, broadcast and social media.