A carefully planned, creatively designed and well executed
integrated marketing communications campaign has the power to generate excitement and enthusiasm
for any product, service, movement or organisation. This
module aims to help students learn the fundamentals of
planning, executing and managing marketing activities for
organisations. Students will learn how to conceptualise
ideas for thematic events, write convincing proposals and
identify suitable promotional strategies across platforms.
Through hands-on opportunities and real-life scenarios,
students will understand the marketing communications
processes from planning to execution and post-campaign
analysis through multiple platforms.
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