Audiences today seek content from multiple platforms, and media professionals must learn to communicate through and across these platforms. This module introduces students to concepts and techniques that enable them to write and create content catered to online audiences. Students will be guided on how to strategically integrate digital media tools in the content creation process as well as to employ these tools to drive traffic and attract readers. Students will also learn how, through design and storytelling, digital media platforms can be used to create targeted messaging that deliver multiplied and measurable results. They will gain hands-on experience designing news content as well as communication strategies for major digital platforms including web, social media and mobile apps.