Audiences today seek content from multiple platforms,
and media professionals must learn to communicate
through and across these platforms. This module
introduces students to concepts and techniques that
enable them to write and create content catered to online
audiences. Students will be guided on how to strategically
integrate digital media tools in the content creation
process as well as to employ these tools to drive traffic
and attract readers.
Students will also learn how, through design and
storytelling, digital media platforms can be used to
create targeted messaging that deliver multiplied and
measurable results. They will gain hands-on experience
designing news content as well as communication
strategies for major digital platforms including web, social
media and mobile apps.
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