Introducing new dimensions in data analysis
Harnessing the potential of disruptive technology, RP
has collaborated with StarHub to open the RP-StarHub
Data Analytics Joint Laboratory.
Launched on 11 October 2017 at RP Tech Day, this new
facility will leverage telco and open-sourced data to
determine new insights that can help companies identify
business opportunities. The use of data analytics can
complement traditional marketing surveys, which is often
The Common Interest Segmentation Engine (CISE),
a predictive analytics system jointly developed by RP
students and StarHub data scientists, was demonstrated
at the newly-opened facility. This system uses artificial
intelligence and Social Network Analysis (SNA)
techniques to predict and segment common user
interests in real-time.