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Introducing new dimensions in data analysis

11 Oct 2017


  • oct-17-introducing-new-dimensions-in-data-analysis-2 (Original Size)
    oct-17-introducing-new-dimensions-in-data-analysis-2 (Original Size)

Harnessing the potential of disruptive technology, RP has collaborated with StarHub to open the RP-StarHub Data Analytics Joint Laboratory.

Launched on 11 October 2017 at RP Tech Day, this new facility will leverage telco and open-sourced data to determine new insights that can help companies identify business opportunities. The use of data analytics can complement traditional marketing surveys, which is often manpower intensive.

The Common Interest Segmentation Engine (CISE), a predictive analytics system jointly developed by RP students and StarHub data scientists, was demonstrated at the newly-opened facility. This system uses artificial intelligence and Social Network Analysis (SNA) techniques to predict and segment common user interests in real-time.