This module aims to equip students with the skills to identify and exploit opportunities for revenue and operational optimisation in the hospitality industry. Students will explore the application of sales and marketing techniques and how it can impact the revenue goals of the hotel. Strategies like effective management of electronic channel distribution, sales and marketing structure, pricing, and forecasting models that will impact profitability throughout the various forms of accommodation. Students will be equipped with the skills to formulate and evaluate hotel rate plans, booking trends and patterns, forecast length of stays, and manage occupancy situations. They will also learn to use the IDeaS and global distribution channels, to manage and optimise revenues and yield.
Marketing and Revenue Management is a module selected from the
Specialist Diploma in Hospitality Business Management. It enables participants to acquire new skills or deepen relevant skills without the need to pursue a full specialist diploma. As this is a stackable course, participants may choose to complete the remaining modules within the validity period, of 2 years, to be awarded the full Specialist Diploma qualification.
Entry Requirement
Applicants should possess one of the following combinations of qualification and work experience:
- Hospitality-related Diploma from any of the 5 local Polytechnics in Singapore
- Degree in Business or Hospitality from recognized institutions with at least 2 years of relevant working experience.
Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience and/or supporting evidence of competency readiness.
Suitable applicants who are shortlisted will have to go through an interview and/or entrance test.
Republic Polytechnic reserves the right to shortlist and admit applicants.
Certification
Participants will be awarded the Certificate in Marketing and Revenue Management by Republic Polytechnic upon meeting 50% of the attendance requirement and passing all coursework and assessment.
Please click on the "Register" button to view the updated course schedule and fees on the Skills Training & Enhancement Portal (STEP).