Revenue Management is the art of manipulating consumer behaviour by optimising the price and matching the availability of products to the demand.
This 1-day workshop will provide participants with the understanding of key Revenue Management principles and basic techniques used to maximize the opportunities to generate more revenue. The ultimate goal of revenue management is to maximise the profit and not revenue alone. This workshop will focus on maximising the revenue part.
Main topics covered are Market Segmentation, Distribution Channels and Tactical Pricing.
Learning Objectives
By the end of the course, participants will be able to
- Understand the fundamental components of Revenue Management
- Understand the importance of revenue management culture in an organisation
- Describe the key performance indicators of hotel and airline industries
- Describe the various components of tactical pricing
- Identify the various distribution channels available to maximise revenue
Who should attend?
Professionals and executives, non-revenue managers, and key decision makers who are involved in business operations and/or revenue management.
Professionals who are within or working closely with hospitality and hotel industry and are interested to understand the development and opportunities offered by innovation and technology.
Entry Requirement
This workshop is suitable for non-revenue managers and does not require any experience and knowledge in the area of revenue management.
Certification
Participants will be awarded a certificate of completion upon meeting the 75% course attendance requirement.
For courses with assessment component, participants will be awarded the certification of completion upon passing the assessment. Otherwise, a certification of attendance will be issued instead upon meeting the 75% course attendance requirement.
Course Date
Click "APPLY NOW" to check available course dates and to register.
Course Duration
1 day (8 hours, including breaks)
Course Venue
This course is conducted online.
Fees for 2022
| Full course fee (with GST) |
Singapore Citizens aged 39 & below OR Singapore PR |
Singapore Citizens aged 40 & above |
SME-sponsored Singapore Citizens OR Singapore PR |
| $288.90 |
$86.67 |
$28.89 |
$32.67 |
Fees for 2023
| Full Course Fees (with GST) |
Singapore Citizens aged 39 & below |
Singapore Citizens aged 40 & above |
Singapore PR |
SME-sponsored Singapore Citizens |
SME-sponsored Singapore PR |
| $291.60 |
$86.67 |
$28.89 |
$87.48 |
$32.67 |
$33.48 |
Notes:
- Payment may be made using SkillsFuture Credit.
- Fees reflected are inclusive of Goods and Services Tax (GST). In line with the government fee freeze directive from 1 Jan to 31 Dec 2023, the fees in 2023 for Singapore Citizen will remain the same as 2022. RP will absorb the additional 1% GST for Singapore Citizen in 2023 only.
Republic Polytechnic reserves the right to make changes to the course fee and application closing dates without prior notice. The commencement of each course is subject to sufficient number of participants.
All information is accurate at time of publishing.