Revenue Management for Non revenue Managers

Revenue Management is the art of manipulating consumer behaviour by optimising the price and matching the availability of products to the demand.

This 1-day workshop will provide participants with the understanding of key Revenue Management principles and basic techniques used to maximize the opportunities to generate more revenue. The ultimate goal of revenue management is to maximise the profit and not revenue alone. This workshop will focus on maximising the revenue part.

Main topics covered are Market Segmentation, Distribution Channels and Tactical Pricing.

Learning Objectives

By the end of the course, participants will be able to

  1. Understand the fundamental components of Revenue Management
  2. Understand the importance of revenue management culture in an organisation
  3. Describe the key performance indicators of hotel and airline industries
  4. Describe the various components of tactical pricing
  5. Identify the various distribution channels available to maximise revenue


Who should attend?

Professionals and executives, non-revenue managers, and key decision makers who are involved in business operations and/or revenue management.

Professionals who are within or working closely with hospitality and hotel industry and are interested to understand the development and opportunities offered by innovation and technology.

Entry Requirement

This workshop is suitable for non-revenue managers and does not require any experience and knowledge in the area of revenue management.


Participants will be awarded the Certificate of Attendance by Republic Polytechnic upon meeting 80% of the attendance.

Course Date

11 June 2019

Course Duration

7 hours, 9.00am to 5.00pm

Course Venue

Republic Polytechnic

Full Course Fee (Others)

Workfare Training Scheme (WTS)

Singapore Citizens aged 40 & above

SME-employed Singapore Citizens & SPR

Singapore Citizens aged below 40 OR Singapore PR






Last updated on 16 Jul 2019

Need more help?

If you are still unsure about which course to pursue, please contact our Academy for Continuing Education.  

Fees quoted are inclusive of GST. Republic Polytechnic reserves the right to make changes to the course fees and application closing dates without prior notice. The commencement of each course is subject to a sufficient number of participants. All information is accurate at time of publishing.