Advertising is seen as part of the marketing mix, commonly considered by most brands and organisations. This module is designed to give students an understanding of the planning and execution of creative advertising campaigns. This module will help students acquire the necessary skills to develop effective advertising campaigns that include planning, conceptualisation, idea and content creation and execution of campaigns. Students will learn and understand basic advertising concepts through exploration of case studies from various campaigns. They will also have hands-on experience in creating advertising campaign for an actual brand or organisation and pitching to the client. This will give them a taste of the entire campaign planning process from conceptualisation and creation to the end product.