The digitalisation of the Kampong Gelam precinct aims to:
Provide Ease of Access
Both local and international visitors alike can experience the cultural and commercial offerings of Kampong Gelam remotely in the comfort of their own homes through this digitalised tourism experience. The prototype is also device agnostic and can be accessed via several platforms such as laptops, desktops, android devices, and iOS devices.
Promote Digital and Physical Tourism
Virtual tours facilitated by this prototype can be used to complement physical site visits as they can be used as introductory digital packages or marketing tools for a holiday. The suite of interactive game elements further enables and encourages easy transition between the virtual and onsite environment, while providing seamless phygital experiences.
Build Communities
The community of tour owners, platform owners and business owners can work together to create content and develop incentive programmes for visitors and tourists through the seamless phygital experience that the prototype offers. Such meaningful collaborations will keep the platform fresh with new content and help the community to continue engaging the visitors long after they have physically or digitally left the precinct.