This module aims to provide an in-depth study of the tourism and travel industry. Students will study the impact of globalisation and pandemic on tourism and travel trends and how the industry can improve their responses by analysing the behaviour of business and leisure travellers. Students will learn how the business events sector has to innovate and leverage technology to reconfigure the way live events are presented. They will also identify and assess niche tourism products that are sought after by leisure travellers and explore how these concepts can be applied in Singapore.