Cross-cultural communications present greater challenges
in today’s media-saturated environment than ever before.
Wider access to media technologies by the global
population has brought about pervasive social and cultural
changes for individuals and the communities they live in
through increased intercultural contact. Cross-cultural
communicative competency is now a vital skill for media
producers and consumers at all levels.
This module introduces students to the characteristics of
intercultural communications, and their significance and
sensitivity in order to communicate effectively, crossculturally
within personal, group and media contexts.
Students will learn how culture affects the individual
and the society. This is taught within the context of
globalisation and media convergence. A key component in
the module is the use of media examples to locate cultural
concepts as well as the production of media messages
that are culturally sensitive.
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