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  4. M204 Cross Cultural Communication

M204 Cross Cultural Communication

Cross-cultural communications present greater challenges in today’s media-saturated environment than ever before. Wider access to media technologies by the global population has brought about pervasive social and cultural changes for individuals and the communities they live in through increased intercultural contact. Cross-cultural communicative competency is now a vital skill for media producers and consumers at all levels.

This module introduces students to the characteristics of intercultural communications, and their significance and sensitivity in order to communicate effectively, crossculturally within personal, group and media contexts. Students will learn how culture affects the individual and the society. This is taught within the context of globalisation and media convergence. A key component in the module is the use of media examples to locate cultural concepts as well as the production of media messages that are culturally sensitive.

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