The module is designed to stimulate critical thinking and guide students in evaluating a multitude of media-related issues and their impact on society, taking into consideration political, economic, social, and technological factors. Through this module, students will gain understanding of media’s role in contemporary social life. Students will also learn about developments in the media industry and gain a better understanding of their role and responsibilities as future media and communications professionals. They will be equipped with knowledge and hands-on experience that will enable them to create effective and appropriate media messages.