About SMC

In light of the evolving digital industry, the School of Management and Communication (SMC) offers courses that adopt a multidisciplinary approach in business, psychology, and communication. On top of that, SMC students have exclusive access to purpose-built, cutting-edge facilities and laboratories like the Media Lab – which offers communication services relating to journalism, public relations and marketing communications – and the Consumer Insights Lab, which is equipped with advanced market research equipment such as eye trackers and face readers to analyse and understand consumer behaviour.