L'Oreal Singapore - Attitudes and Behaviour toward Anti-Dandruff Shampoo among Youth

5 students worked on a qualitative research project for L’Oreal Singapore to explore Youth’s attitudes and behaviour towards  anti-dandruff shampoo and anti-dandruff hair care products, assess the key factors affecting purchase decision of anti-dandruff shampoo and anti-dandruff hair care products and evaluate the perception of the key brands of anti-dandruff shampoo and anti-dandruff hair care products among them. 

Millennials & Social Innovation

An exploratory research on tertiary-level students’ involvement in the social sector, with a focus on the social innovation scene, was conducted by students from the Diploma in Business & Social Enterprise (Previously known as Diploma in Social Enterprise Management) to understand the mindset of the millennial group. This project hopes to meet the following objectives:

• Design and execute a participatory research activity to better understand what tertiary students seek in their service learning activities and what they would like to do differently.
• Apply observations from these activities to help inform charities and service learning programme coordinators on ways to improve youth social involvement. 

Together, we reached out to about 200 students to find out the involvement that appeals to them most and their wish-list in being able to carry out such a project.

Rise for Rice

45RICE is a social enterprise dedicated to bringing essential vitamins and minerals to a bowl of rice, turning empty carbs into healthy carbs. 

Rise for Rice is a pilot project aimed at expanding 45RICE’s pool of target beneficiaries from just foreign workers to Singaporeans. The event aimed to increase awareness of 45Rice as well as the existence of fortified rice as a cost-effective way for low-income families in Singapore to address possible nutritional deficiencies. The team honed their business acumen in this social need context to cultivate a win-win arrangement between 45RICE as a social enterprise, and Lakeside Family services as a charity catering to the needs of the low income.

Teck Ghee CC (Inter-School Project) – Leveraging on Mobile app to influence decisions toward Healthier Lifestyle Options

5 students worked on an inter-school collaboration project with Teck Ghee CC to understand the current consumption behaviour for Healthier choice meals and healthier lifestyle activities and to assess if the location based Mobile app with information of healthier options nearby would influence consumers to make better lifestyle decisions. The students would then recommend a Marketing Plan to encourage the community to make healthier choices in food as well as activities