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Diploma in Consumer Insights & Psychology (R48)

School of Business, Diploma in Consumer Insights & Psychology (R48)

What You Will Learn

Renamed from Diploma in Consumer Behaviour & Research.

Elevate data-driven marketing. Unlock consumer insights and drive results.

Are you fascinated by consumer behaviour and its impact on successful marketing? The Diploma in Consumer Insights & Psychology (DCIP) equips you with the key competencies to excel in this dynamic field. Through this programme, you will master data analysis and visualisation techniques, enabling you to transform raw data into actionable insights. Furthermore, you will develop a deep understanding of consumer psychology and research methodologies, empowering you to craft innovative marketing strategies that resonate with target audiences and drive tangible business results. DCIP is your gateway to a rewarding career in marketing, setting you apart as a strategic thinker and sought-after professional.

  • Master essential business skills through an understanding of marketing, market research, and consumer psychology. Learn industry-standard tools such as Google Analytics, Tableau and SPSS
  • Gain real-world and practical experience through our partnership with brands such as Changi Airport Group, KOI Thé, Mediacorp, Mr Bean, NielsenIQ, and Unilever
  • Enrich your learning with overseas and local internships, as well as service-learning trips, to broaden your industry knowledge and global perspective

General Modules

Discipline Modules

Elective Modules

Customise your learning pathways by selecting ONE of the following options:

Option A: Select Elective modules totalling 12 Modular Credits (MCs) from the List of Electives below and/or from the list of modules in applicable Minor Programmes

Option B: Select a Minor Programme

Option C: Select a CET-based Certificate programme and/or Elective module(s) from the List of Electives below or from the list of modules in applicable Minor programmes (only for eligible students)

List of Electives:

Learn how you can customise your learning pathways here

Industry Orientation Programme Modules

One-Semester Industry Immersion Programme

Select one module from the list below:

GCE O-level

Aggregate TypeRange of Net ELR2B2 for 2024 JAEMinimum Entry Requirements/Grade
ELR2B2-B 14 to 17
  • English Language: C6
  • Mathematics (Elementary/Additional): C6
  • Any one of the 2nd group of Relevant Subjects for the ELR2B2-B Aggregate Type: C6

Click here to view the aggregate computation for ELR2B2-B Aggregate Type.


Nitec/Higher Nitec

Minimum net GPA Relevant Qualifications
Nitec ≥ 3.5
  • NT18 Business Administration
  • NT44 Digital Media Design/ Digital Media Design (Interactive Media)
  • NT46 Product Design
  • NT52 Digital Animation
  • NT54 Digital Media Design (Digital Video Effects)
  • NT56 Digital Audio & Video Production
  • NT66 Space Design (Interior & Exhibition) / Interior & Exhibition Design
  • NT69 Community Care & Social Services
  • NT70 Interactive Media Design
  • NT71 Visual Communication
  • NT72 Visual Effects
  • NT80 Social Media & Web Development
  • NT84 Business Services
  • NT85 Finance Services
  • NT86 Retail Services
  • NT87 Travel & Tourism Services
Higher Nitec ≥ 2.0
  • BS23 Retail & Online Business
  • BS24 Financial Services
  • BS25 Business Administration
  • BS27 Tourism
  • BS81 Early Childhood Education
  • BS82 Banking Services
  • BS83 Hospitality Operations
  • BS84 Business Studies (Event Management)
  • BS85 Business Studies (Accounting)/Accounting
  • BS86 Business Studies (Administration/ Secretarial)
  • BS87 Business Studies (Logistics)/Integrated Logistics Management/Logistics for International Trade/International Logistics
  • BS88 Business Studies (E-Commerce)/Business-Information Technology
  • BS89 Business Studies (Sport Management)/Sport Management
  • BS90 Business Studies (Service Management)/Service Management
  • BS91 Beauty & SPA Management / Beauty & Wellness Management
  • BS92 Visual Merchandising
  • BS93 Community Sport & Recreation Management
  • BS94 Retail Merchandising
  • BS98 Event Management
  • BS99 Human Resource & Administration
  • IT64 Business Information Systems
  • IT65 Leisure & Travel Operations
  • IT76 e-Business Programming
  • IT77 Facility Management
  • IT78 Shipping & Operations Services / Maritime Business
  • IT96 Immersive Applications & Game
  • IT97 AI Applications

GCE A-Level

Minimum Entry Requirements

Note:

For more details on admission using Singapore Cambridge GCE A-levels qualifications, please refer to this webpage.

Note:

Admission to RP is based on academic merit and subjected to available vacancies of our diploma programmes. Meeting the minimum entry requirements does not guarantee that applicants will be offered a placement in the diploma programme. These requirements are set in place to ensure fairness to all applicants.

Career Opportunities

As a DCIP graduate, you can enter the exciting fields of marketing, advertising, branding, and other consumer-centric functions and take on roles such as:

  • Advertising and Promotions Executive
  • Brand Executive
  • Business Development Executive 
  • Consumer Insights Executive 
  • Digital Marketing Executive
  • Marketing Executive
  • Social Media Executive

Further Studies

DCIP graduates can choose to pursue business and social sciences programmes at local or overseas universities and may be eligible for exemptions at a number of institutions.

Business

  • Bachelor of Business Management / Administration
  • Bachelor of Commerce / Business (International Business)
  • Bachelor of Commerce / Business (Management)
  • Bachelor of Commerce / Business (Marketing)
  • Bachelor of Economics
  • Bachelor of Innovation and Entrepreneurship

Social Sciences

  • Bachelor of Arts & Social Sciences
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Last updated on 12 Dec 2024