The Specialist Diploma in Digital Business equips participants with in-depth knowledge of the various digital business strategies along with the hands-on experience in the design and development of e-commerce portals.
With a practicum based on real-life case studies and industry projects, participants will learn the commercialisation process of turning ideas into products, services and sustainable business models.
Upon completion of the programme, graduates will be able to:
- Analyse digital business strategies, processes, and decisions made by businesses
- Apply user-centred design guidelines in developing digital business models
- Analyse different types of portal technologies
- Operate effectively on digital business platforms
- Develop digital marketing campaigns using various channels
Target Audience
Diploma or degree-level graduates and professionals who are keen to deepen their skills in the area of digital business.
What is so unique about this programme?
This programme will enable you to embrace a digital mindset and transform your business with digital transformation strategies:
- Map out your business digital framework
- Develop an effective digital business model
At the same time, you learn to design an e-commerce portal and expand your digital reach:
- Create an engaging digital marketing campaign
- Generate online business leads
How often do I need to attend the course?
Lessons will be held twice a week online with some in-person sessions at RP ACE @ Woodlands.
| Day of Lessons |
Duration |
| Weekday |
6:30pm – 9:30pm
|
Participants will be awarded the Post-Diploma Certificate (PDC) upon successful completion of each certificate programme. The Specialist Diploma in Digital Business will be issued upon meeting 50% of attendance requirement and passing the assessment criteria of both PDCs.
| Certification (120 hours) |
Modules (ranging from 30 to 45 hours each) |
| Post-Diploma Certificate in Digital Business Transformation |
- Digital Business Models
- Platform and Digital Ecosystem
- Digital Business Market Validation
- Business Model Design
|
| Post-Diploma Certificate in Digital Marketing |
- Digital Storefront Creation
- Digital Marketing Strategies
- Digital Business Capstone Project
|
This includes self-learning hours in the form of online learning, assessments, case study analysis and revision required by the module.
Module Synopses
1. Post-Diploma Certificate in Digital Business Transformation
Digital Business Models
This module gives an overview of the various types of digital commerce models and how technology is disrupting traditional business models. Participants will explore how software developers are the engine of digital business models and the key forces shaping the digital economy. Throughout the module, participants will also explore and leverage emerging business opportunities in the Digital Economy.
Platform and Digital Ecosystem
This module discusses the platform business model that encompasses providers, consumers, and employees to create or exchange goods, services and social interaction. Participants will appreciate how platform strategy must integrate business and IT needs and establish a collective leadership vision.
Digital Business Market Validation
This module introduces participants to types of web data and web analytical tools for the generation of competitive intelligence. They will also discover and use different tools for data visualisation, leading to the discovery of digital business insights.
Business Model Design
This module exposes participants to the transformation of traditional business (made possible by engaging in new management styles models) into new digital business model due to the advent of disruptive trends and technologies. Participants will be introduced to design thinking and how it applies to business model design.
2. Post-Diploma Certificate in Digital Marketing
Digital Storefront Creation
This module equips participants with knowledge and methods to conceptualize and create their digital storefront in a Mobile First digital landscape. They will be introduced to various online store solutions and also appreciate the importance of creating mobile friendly websites for good User Experience (UX), e.g. attractive graphical user interface (GUI) or effective call-to-action.
Digital Marketing Strategies
This module will introduce participants to the range of tools for e-commerce promotion e.g. search marketing, content marketing and social media marketing.
Digital Business Capstone (Project)
This module provides participants the opportunity to apply the concepts and practices covered in the two post-diploma certificates’ curricula. Participants can choose to work on their companies’ projects or projects offered by RP’s industry partners. Participants will also develop an appropriate digital marketing plan to drive customer acquisition.
Please click on the "Register" button to view the updated course schedule and fees on the Skills Training & Enhancement Portal (STEP).
Applicants should possess at least a local diploma qualification or equivalent from recognised institution.
Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted will have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.
Conditional Offer
Graduating student (in final academic year) from a local polytechnic may apply for the programme.
Click here for more information on how to apply for the programme and receive a Conditional Offer.
Please click on the "Register" button to view the updated course schedule and fees on the Skills Training & Enhancement Portal (STEP).