Visual Communication (30 hours)
This module introduces design fundamentals required to produce meaningful and effective works which adhere to industry standards. Through a series of practical assignments rooted in professional creative and design settings, students will apply a combination of traditional and digital methodologies to communicate ideas in both print and digital media. By the end of this module, students will be able to practice design on a professional level, create works built around the needs of the client, and reach and persuade an intended target audience effectively.
Digital Photography (30 hours)
This module introduces the craft of digital photography and the key technological developments that directly influenced this creative practice. Students will explore the styles and techniques of master photographers across a representative range of genres. The module also provides instruction in camera operations, digital workflows, and image manipulation techniques using industry-standard software. The module teaches students to propose, create, and critique an online photography portfolio.
User Experience Fundamentals (30 hours)
Understanding user needs is key to creating great digital content. This module teaches students how user experience (UX) research and design techniques help designers better appreciate their target users, and create great experiences for digital content consumers. This module is structured to provide a balance of UX theory, with practical, hands-on exercises on essential UX techniques and tools. By the end of the module, students will be able to apply UX theory to guide the organisation and presentation of interactive content for consumers on a range of representative digital platforms.
Business Model Design (30 hours)
Due to the advent of disruptive trends and technologies, traditional business models need to transform into new digital business model by engaging in new management styles. Students will be introduced to design thinking and how it applies to business model design. From this module, students will learn the differences between Agile and Lean Start-up business methodologies.