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School of Business (SBZ)

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    • Diploma in Consumer Insights & Psychology (R48)
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Business, Entrepreneurship & Sustainability

Cultivate an entrepreneurial mindset through our business, entrepreneurship, and sustainability courses. Start with generating and evaluating start-up ideas through innovation, and build your start-up from the ground up. Through various real-life case studies and industry projects, you will learn the commercialisation process of turning ideas into products, services, and sustainable business models. 

Short Courses

Business Canvas for Innovation

 1 day


  Beginner

This course will equip you with the expertise to set up a business. It also discusses the value creation process and methodologies needed to market a creative idea.

Business Pitching through Storytelling

 1 day


  Beginner

This course will introduce you to the art of business pitching through storytelling. You will also pick up skills in negotiation, presentation, and more.

Business Start-Up Programme

 5 days


  Beginner

This comprehensive course will equip you with entrepreneurial skills and knowledge to start and manage businesses successfully. The learning scope covers business planning, market research, financial management, and marketing strategy.

Communicating Environmental, Social and Governance (ESG) and Sustainability

 2 days


  Beginner

This course will enable you to better communicate and support your company’s Environmental, Social, and Governance (ESG) efforts for sustainability.

Creativity and Innovation Workshop

 1 day


  Beginner

This course will equip you with the skills and knowledge to identify opportunties, generate ideas and overcome barriers to innovation.

Digital Intelligence: Opportunity Identification

 1 day


  Beginner

This course allows you to examine how customers view and interact with websites and other digital offerings. You will also explore how data can be used to understand customer purchasing patterns, demographics, and demand trends to make effective strategic decisions.

Financing for Innovations

 1 day


  Beginner

This course aims to create an awareness on the different types of innovation and funding available. It will also look into how innovations are protected.

Launching Your Startup

 1 day


  Beginner

This course discusses the necessary incorporation procedures to help you launch a small business successfully.

Starting an Online Business

 2 days


  Beginner

This course will equip you with the essentials to set up an online business. You will also get to discuss ideas for products and sources of suppliers.

Staying Relevant in the Digital Economy

 1 day


  Beginner

This course provides an overview of existing and upcoming developments in the digital economy. It will also discuss real-life case studies to help you outline the emerging skills required in the ever evolving digital landscape.

Storytelling for Businesses in the Digital Era

 1 day


  Beginner

This course will enable you to translate your story ideas into captivating content by fusing video production techniques with digital content ideation.

The Entrepreneur Dive

 1 day


  Intermediate

This course will help you to identify business ideas that are relevant and practical using the accelerated D.I.V.E method which stands for Discover, Ideate, Validate, and Experiment.




Stackable Courses / Skills-Based Modular Courses

Through these modules, you will be able to deepen your knowledge and skills in specific areas, and if you choose to complete the remaining modules within a period of two years, you will be awarded the Specialist Diploma.

Business Model Design

This course aims to help you understand the disruptive trends and technologies affecting today's businesses. It also discusses design thinking and its relation to business model design.

Consumer Behaviour

This course examines the consumer decision-making process, and will equip you with the fundamentals of consumer psychology ‒ how consumers think, feel and behave.

Design Thinking for Business Innovation

This course will help you discover how design thinking theories and frameworks can be applied to solve business problems and identify growth opportunities.

Digital Business Market Validation

This course will introduce you to various web analytical tools that can be used to generate competitive intelligence.

Digital Business Models

This course provides an overview of digital commerce models. It also discusses the key forces that shape the digital economy.

Entrepreneurship

This course will equip you with the foundtional know-how in setting up a business. Among topics that will be discussed are value creation process, legal aspects, finance, and more.

E-Commerce Operations

This course examines the various E-commerce platforms in a digital business ecosystem, and equips you with the knowledge on how to tap on these E-commerce platforms effectively.

Management Accounting

This course focuses on cost management to ensure that a company or specific project is profitable. You will learn a wide variety of topics such as: costing concepts, capital budgeting, revenue and pricing management, forecasting, and budgeting.

Microeconomics

This course equips you with basic microeconomic concepts. You will learn about price and quantity determination, how companies make choices, and government intervention during market failure.

Micro-Learning Courses

These micro-learning courses are bite-sized eLearning courses, that allows you to expand and refresh your competencies at your own pace! Furthermore, these courses are also FREE.

Budgeting Process

This course helps you understand fixed and flexible budgets, as well as how to apply them.

Environmental, Social and Governance (ESG) Communications

This course will introduce you to the essential aspects of sustainability. It also discusses how to create effective ESG communications strategies. Better yet, you will get to learn how to craft a sustainability story for your organisation. A case study on Banyan Tree Hotels & Resorts will also be discussed.

Interpretation and Analysis of Financial Statements

This course provides you with an overview of the qualitative and quantitative analyses, which can be applied to study business performance.

Pricing & Revenue Management

This course helps you understand the general influences on pricing and how to apply Yield-Management Theory and methods to optimise profits.

The Foundations of Entrepreneurship

This is a Certificate comprising the The Foundations of Social Media Engagement modules. Upon completion of all modules under this learning path, participants will receive a certificate of completion.

Specialist / Part-time Diplomas

Diploma in Business Practice (Business Management in the Digital Economy)

The Part-Time Diploma in Business Practice (Business Management in the Digital Economy) is a two-year programme that equips students with core business skills in today’s digital economy, with emphasis on globalisation, sustainability and analytics.

Specialist Diploma in Digital Business

The Specialist Diploma in Digital Business equips participants with in-depth knowledge of the various digital business strategies along with the hands-on experience in the design and development of e-commerce portals.

Work-Study Post-Diploma (Specialist Diploma in Digital Business)

The Specialist Diploma in Digital Business offers in-depth knowledge on the various digital business strategies, along with technical know-how in designing e-commerce portals.

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