Republic Polytechnic logo
  • Teachers
  • Parents
  • Alumni
  • Careers@RP
  • Home
  • About Us
    • Who We Are
      • Vision, Mission & Values
      • Corporate Profile
      • Historical Milestones
      • Quality & EHS Policy
      • Sustainability
    • The RP Experience
      • Becoming Greater Me
      • Why RP?
      • Designing Your Life
      • Designing Your Learning
      • Designing Your Impact
    • Our People
      • Board of Governors
      • Senior Management
      • Senate
    • Media
      • Media Releases
      • Campus News & Events
      • Publications
      • Mobile Apps
    • Our Campus
      • Campus Map
      • Getting to RP
      • Facilities
      • Library
      • MakerSpace
  • Admissions
    • Admission Guides
      • 'O' Level Students
      • 'N(A)' Level Students
      • 'A' Level Students
      • ITE Students
      • IP Students
      • Other Qualifications
      • Lifelong Learners
      • Applicants with Working Experience
      • Appeals
    • Course Intake Numbers
    • Enrolment
      • Enrolment Guide
      • For NS-Liable Applicants and NS Men
    • Financial Matters
      • Course Fees
      • Scholarships & Awards
      • Financial Assistance
  • Schools & Courses
    • Courses
      • Full-time Diplomas
      • Lifelong Learning
    • Academic Centres
      • Centre for Foundational Studies
    • Programmes
      • Poly Foundation Programme (PFP)
      • Minor Programmes
      • Diploma Plus
    • Schools
      • Applied Science
      • Business
      • Engineering
      • Hospitality
      • Infocomm
      • Sports and Health
      • Technology for Arts, Media and Design
  • Lifelong Learning
  • Student Life
    • Academic Matters
    • Student Code of Conduct
    • Student Support
      • Scholarships & Awards
      • Financial Assistance
      • Student Care
      • IT Enhanced Learning Experience
      • International Students
    • Beyond Classroom
      • Education and Career Guidance
      • Internships
      • Further Studies
      • Service-Learning
      • Co-Curricular Activities
      • Entrepreneurship
      • Cultural Festivals
    • Going International
      • Overseas Internships
      • Student Overseas Trips
      • Travel and Learn Programme
      • Other Overseas Initiatives
    • Library
  • Industry
    • Solutions for Industry
      • Consultancy and Collaborations
      • Technologies for Licensing
      • Workplace Learning (NACE@RP)
    • Corporate Programmes
    • Giving
    • Work With Our Students
      • Internships
      • Employing Our Students
    • Industry Schemes
  • Teachers
  • Parents
  • Alumni
  • Careers@RP
    •  
 

School of Business (SBZ)

blue-smc-banner
Navigation
 
  • About SBZ
    • About Us
    • Advisory Committee
    • Achievements
    • Learning Facilities
    • Our Alumni
  • Full-time Courses
    • Diploma in Consumer Insights & Psychology (R48)
    • Diploma in Human Resource Management with Psychology (R52)
    • Diploma in Mass Communication (R32)
    • Diploma in Business (R60)
    • Common Business Programme (R57)
    • Diploma Plus Certificate programmes
  • Lifelong Learning
  • Beyond Classroom
    • Student Development
    • Student Overseas Trips
    • Service-Learning
    • Co-Curricular Activities
    • Pushcart Rentals
    • Curriculum Projects
    • Internships
    • Entrepreneurship and Start-ups
  • Industry
    • CISER Conexus Centre
    • Digital Business and Technology Centre
    • Customised Programmes
    • Internships Placement & Employing Our Students
    • Giving
  • Outreach
lifelong-learning-data-analytics 

Data Analytics & Market Research

Data analytics and market research are useful techniques to seek opportunities and anticipate threats of a business or an organisation. Through our data analytics and market research courses, you will gain critical knowledge and skills in frontier areas such as data analytics, qualitative and quantitative marketing research, and behavioural insights. Our courses also utilise case studies of current industry practices and provide hands-on experience to equip you with the necessary market research, data analytics, and data visualisation techniques – to turn insights into implementable strategies and enhance business decisions.

Short Courses

Marketing Analytics: From Data to Decisions

 2 days


  Beginner

This course is designed for non-analytics professionals who are keen to find out about marketing analytics and how it can be applied to improve decision-making.

Go Market Research with Technology (GoMR Tech)

This course will enable you to leverage technology for consumer and digital marketing insights.

Understanding Behavioural Insights

 1 day


 Intermediate

This course will explore how habits can be nudged to create favourable social, environmental, and economic impacts.

Stackable Courses / Skills-Based Modular Courses

Through these modules, you will be able to deepen your knowledge and skills in specific areas, and if you choose to complete the remaining modules within a period of two years, you will be awarded the Specialist Diploma.

Consumer Behaviour & Behavioural Insights

This course will help you to better understand consumer behaviour. You will also learn how to influence consumers' decision-making process for favourable outcomes.

Consumer Research with Data Visualisation

This course aims to help you interpret consumer insights. You will be introduced to various research concepts and approaches.

Digital Analytics in Applied Research

This course looks into digital technologies and social innovation tools that can be used to measure the success of social services. You will also get to explore methodologies to collect and analyse data.

Foundation of Digital Media Analytics

This course will help you to uncover and organise trends as well as patterns for insights – using various digital media analytical tools.

Sales Analytics

This course equips you with the knowledge to use probabilistic models and optimisation tools to model customer demand forecasts, pricing sensitivity, and lifetime value.

Micro-Learning Courses

These micro-learning courses are bite-sized eLearning courses, that allows you to expand and refresh your competencies at your own pace! Furthermore, these courses are also FREE.

Central Limit Theorem

This course will enable you to identify the properties of a normal distribution, apply the Central Limit Theorem as well as compute and interpret a confidence interval.

Descriptive Statistics

This course will help you understand the classify variables as nominal, ordinal, interval or ratio level measurements and interpret univariate descriptive statistics.

Effective Visual and Data Presentation

This course will help you to identify the types of infographics used in business communication and explain the role of data visualisation in analysis and decision making.

Sampling Methods

This course will help you understand what constitutes a sampling frame and how to describe different methods of probability sampling.

Specialist / Part-time Diplomas

Specialist Diploma in Marketing Analytics and Insights

The Specialist Diploma in Marketing Analytics and Insights enables diploma graduates and marketing practitioners to gain critical knowledge and skills in frontier areas such as data analytics, marketing research, and behavioural insights, thereby gaining an employability edge in relevant fields.

Work-Study Post-Diploma (Specialist Diploma in Marketing Analytics and Insights)

This course enables fresh diploma graduates and marketing practitioners to gain critical knowledge and skills in frontier areas such as data analytics, marketing research, and behavioural insights, thereby gaining an employability edge in relevant fields.

About Us

  • Who We Are
  • Our People
  • Media

Admissions

  • Admission Guides
  • Course Intake Numbers
  • Enrolment
  • Financial Matters

Schools & Courses

  • Courses
  • Programmes
  • Schools

Lifelong Learning

Student Life

  • Academic Matters
  • Student Support
  • Beyond Classroom
  • Going International
  • Library

Connect With Us

    Tiktok
  • Home
    • |
  • Contact
    • |
  • Disclaimer
    • |
  • Report Vulnerability
    • |
  • Privacy Statement
    • |
  • Terms of Service
    • |
  • Sitemap

9 Woodlands Avenue 9, Singapore 738964

Copyright © Republic Polytechnic. All Rights Reserved.

rp-footer