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Digital Marketing & Social Media

To gain insights in creating immersive digital marketing solutions, sign up for our digital marketing and social media courses. You will be equipped with skills and knowledge to engage consumers effectively as part of your business strategies. With capstone projects and case studies, it builds your confidence to navigate in the digital space, analyse consumer motivations and digital trends via social media analytics, to develop successful digital marketing campaigns.  

Short Courses

Basic Video Creation and Editing

 1 day


  Beginner

This course will equip you with basic videography and editing techniques; allowing you to plan, execute and edit your own video production.

Leveraging Immersive Media for Marketing Communication

 1 day


  Beginner

This course will equip you with the fundamental skills to create immersive and engaging solutions. There will also be a hands-on opportunity for you to put the concepts learnt into practice.

Analysing Your Social Media Performance

 1 day


  Intermediate

This course will provide you with an introduction to analytical tools native to various social media channels; enabling you to enhance your social media presence.

Deepening Relations with Your Consumers through Social Listening

 1 day


  Intermediate

This course will help you to better understand your audience by identifying keywords, phrases, and topics that matter to them.

Digital Marketer Essentials

 1 day


  Intermediate

This course is designed to provide aspiring digital marketers a platform to acquire fundamental skills and understanding of the field.

Professional Certificate In Chinese Digital Media Content Creation 中文数码媒体内容制作与编辑专业文凭课程

 42 hours


  Intermediate

This course will empower you to take on content creation and business opportunities at a regional level by harnessing your bilingual skill. Participants are required to be bilingual (English and Mandarin).

goSocial Media

This course will enable you to expand your business from offline to online by harnessing the power of social media. You will be exposed to various social media platforms and how they can be used to encourage consumer engagement.

Stackable Courses / Skills-Based Modular Courses

Through these modules, you will be able to deepen your knowledge and skills in specific areas, and if you choose to complete the remaining modules within a period of two years, you will be awarded the Specialist Diploma.

Branding, Advertising and Promotion

This course will equip you with the capabilities to position branding strategies effectively and shape consumer perceptions.

Communication Strategies for Digital Media

This course will equip you with the skillsets to develop communications strategies and engage audiences for various purposes including marketing, customer relations, community relations, and public affairs.

Digital Media Analytics

This course introduces you to various digital media analytical tools. You will also learn to uncover and organise trends for insights that can be used for business planning and decision-making.

Digital Media Communication

This course introduces you to the digital tools that are consumed or used in communication work. You will also learn technical skills and approaches to work with raw information related to digital technology across a range of topics.

Digital Media Engagement Strategies

In this course, you will learn to write and create content for online audiences.

Fundamentals of Digital Media Engagement

This course will help you to gain a better grasp on how digital tools are used in communication work. Among topics that will be discussed are viral marketing campaigns, social media analytics, mobile sites, and online advertising.

Video Storytelling

This course will enable you to translate story ideas into visual content. You will also learn about audience engagement, branding, and more.

Writing for Digital Media

This course will enable you to write and create content effectively for online audiences across digital media platforms. You will also learn how to drive traffic and attract readers.

Micro-Learning Courses

These micro-learning courses are bite-sized eLearning courses, that allows you to expand and refresh your competencies at your own pace! Furthermore, these courses are also FREE.

Content Marketing

This course helps you understand Content Marketing and how to select an appropriate digital media channel for content marketing.

Digital Marketing

This is a Certificate comprising the Digital Marketing modules. Upon completion of all modules under this learning path, participants will receive a certificate of completion.

Digital Marketing and eCommerce: Surfing the Digital Wave

This course helps you to understand the emergence of digital marketing and e-commerce, along with the latest trends in those two areas.

Digital Media Channels

This course provides you with an overview of digital media. It also looks into how digital media can be applied at each stage of the consumer decision making process.

Email Marketing

This course helps you understand email marketing and how to develop a personalised email for a specified target audience.

Search Engine Marketing

This course provides you with an overview of search engine marketing. It also discusses the calculation of Google Ad Ranking for paid advertisements.

Search Engine Optimisation

This course explains the workings of a search engine and the importance of search engine optimisation. It also discusses both on-page and off-page optimisation techniques.

The Foundations of Social Media Engagement

These MLCs are part of our Professional Certificate in Social Media Engagement under SkillsFuture Series.

Specialist / Part-time Diplomas

Diploma (Conversion) in Digital Media Engagement and Content Marketing

This course seeks to equip participants with desire to excel in the digital economy. The learning scope includes theoretical knowledge and practical skills in digital media communications, engagement, as well as content creation using digital tools and platforms.

Diploma in Business Practice (Digital Marketing and Branding

This course equips students with essential knowledge and practical skills to support the growth of digital marketing and branding functions within organisations.

Work Study Certificate leading to Part-Time Diploma in Business Practice (Digital Marketing and Branding)

This course equips students with essential knowledge and practical skills to support the growth of digital marketing and branding functions within organisations.

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