Academy for Continuing Education (ACE)

This short course aims to help business understand how storytelling can create a unique identity for their brand that will enable them to stand out from the competition. Participants will learn how to construct a story for their brand that is personable, authentic, and reflective of their business philosophy. Leveraging on this process, participants will also understand how story is intricately tied to the design outlook for their business to create an integrated identity.

Learning Objectives

At the end of the course, participants will be able to:

1. Explain why brand storytelling is important to constructing a business identity.
2. Construct a story for their brand which is relatable to their target audience and authentic to their business philosophy.
3. Explain how brand storytelling affects the overall design outlook of their business.
4. Create a set of guidelines that would determine how the brand’s story would affect the design outlook of their business.

Who should attend

This workshop is recommended for SME business owners, entrepreneurs, marketing and communication executives who wants to learn how to weave compelling stories to connect and engage their target audience.

Certification

Certificate of Attendance awarded by Academy of Continuing Education, Republic Polytechnic.