Academy for Continuing Education (ACE)

Struggling to put across your sustainability efforts authentically and impactfully?

This two-day course will enable you to better communicate and support your company’s Environmental, Social, and Governance (ESG) efforts for sustainability. It also discusses the key considerations to come up with an effective sustainability strategy, starting by gaining a clear understanding of your company’s stakeholders through available data.

The demand for transparency on sustainable and socially responsible practices is on the rise. Simultaneously, ESG looks set to become a key determinant for corporate performance, globally. Companies are accountable to their various stakeholders such as investors, customers, and employees who are interested to know about the company’s impact on the world; making it crucial to communicate your corporate sustainability efforts and progress to effectively engage the stakeholders.

Therefore, “sustainability” itself is a business strategy and organisations can benefit by aligning their sustainability strategy with the expectations of stakeholders.

Learning Objectives

By the end of the course, you will be able to

• Outline the importance of communicating about sustainability to stakeholders
• Identify considerations to come up with a sustainability communications strategy and plan
• Identify tools and platforms that can be used to communicate with stakeholders
• Identify content areas on sustainability that can be weaved into stories to be told to stakeholders
• Create authentic and impactful stories on sustainability to be communicated to stakeholders
• Identify ways to employ traditional and digital media to amplify sustainability messages to stakeholders

Coverage

1. Introduction to Sustainability Communications
2. Planning for Sustainability Communications
3. Storytelling in Sustainability
4. Amplifying your Messages with PR and Marketing Communications
5. Monitoring and Tracking Progress

Who should attend?

Individuals who are interested in public affairs, marketing communications, corporate communications, corporate strategy, and sustainability.

Entry Requirement 

You are expected to be proficient in the English language.