Consumer Research with Data Visualisation is a module selected from the Specialist Diploma in Marketing Analytics and Insights. It enables participants to acquire new skills or deepen relevant skills without the need to pursue a full specialist diploma. As this is a stackable course, participants may choose to complete the remaining modules, within the validity period of 2 years, to be awarded the full Specialist Diploma qualification.
This module provides participants with comprehensive coverage of concepts, tools, and techniques to gain consumer insights, with an emphasis on generating, applying, and interpreting these insights obtained to aid business decisions making particularly in consumer marketing.
Participants will be introduced to the use of exploratory and descriptive research designs, qualitative and quantitative research methods and evaluation of primary and secondary data in market research. Participant will learn to formulate market research plan incorporating the various stages of the market research process, comparing various sampling and data collection techniques, developing quantitative and qualitative research materials. Participant will also learn how to apply data visualisation principles to create visuals for the communication of consumer insights and use storytelling for the communication of these consumer insights.
•Payment may be made using SkillsFuture Credit.
•All fees quoted are inclusive of GST.
•From 1 July 2020, Workfare Training Scheme (WTS) and fee subsidy under WTS will cease. WTS will be replaced by Workfare Skills Support Scheme (WSS). For more information on WSS, please refer to https://www.wsg.gov.sg/programmes-and-initiatives/workfare-skills-support-scheme-individuals.html.
Republic Polytechnic reserves the right to make changes to the course fee and application closing dates without prior notice. The commencement of each course is subject to sufficient number of participants.
All information is accurate at the time of publishing.
Last updated on 17 Jul 2023
If you are still unsure about which course to pursue, please contact our Academy for Continuing Education.
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