Deepening Relations with Your Consumers through Social Listening

Understanding your audience is vital for reaping the rewards of positive consumer engagement and brand loyalty. Through using real-life experience and hands-on usage of online tools, this course will teach you the basics of search analytics and social listening to understand your audiences better.

Learn to identify the key words, phrases and topics used by your audiences. Identify current trends and see how you can leverage them for your organisation’s advantage. Craft suitable content that engages your target audience.

Learning Objectives

By the end of the course, participants will be able to:

  • outline the characteristics of search analytic tools such as Google Trends
  • outline the characteristics of social listening tools such as Social Mention and Social Bakers
  • identify key words, phrases and topics
  • explain how key words, phrases and topics can be used for better social listening
  • use search analytics and social listening to identify trending topics
  • develop social media content using identified key words, phrases and topics

Who should attend?

Aspiring entrepreneurs, executives, managers, and business leaders who want to develop a broad understanding of the dynamic world of digital marketing.

Entry Requirement

Participants are expected to have a basic understanding of digital marketing.

Certification

Participants will be awarded the Certificate of Attendance by Republic Polytechnic upon meeting 80% of the attendance requirement.

Course Dates

18 Sept 2020
16 Dec 2020

Course Duration

1 Day

Course Venue

RP ACE @ Woodlands

Full Course Fee (Others) Singapore Citizens aged 40 & above SME-employed Singapore Citizens OR Singapore PR Singapore Citizens aged 39 & below OR Singapore PR
$288.90 $28.89 $32.67 $86.67

Note:
•Payment may be made using SkillsFuture Credit.
•All fees quoted are inclusive of GST.
•From 1 July 2020, Workfare Training Scheme (WTS) and fee subsidy under WTS will cease. WTS will be replaced by Workfare Skills Support Scheme (WSS). For more information on WSS, please refer to https://www.wsg.gov.sg/programmes-and-initiatives/workfare-skills-support-scheme-individuals.html.

Republic Polytechnic reserves the right to make changes to the course fee and application closing dates without prior notice. The commencement of each course is subject to sufficient number of participants.

All information is accurate at the time of publishing.

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Last updated on 02 Jul 2020

Need more help?

If you are still unsure about which course to pursue, please contact our Academy for Continuing Education.  

Fees quoted are inclusive of GST. Republic Polytechnic reserves the right to make changes to the course fees and application closing dates without prior notice. The commencement of each course is subject to a sufficient number of participants. All information is accurate at time of publishing.