Understanding your audience is vital for reaping the rewards of positive consumer engagement and brand loyalty. Through using real-life experience and hands-on usage of online tools, this course will teach you the basics of search analytics and social listening to understand your audiences better.
Learn to identify the key words, phrases and topics used by your audiences. Identify current trends and see how you can leverage them for your organisation’s advantage. Craft suitable content that engages your target audience.
Learning Objectives
By the end of the course, participants will be able to:
- outline the characteristics of search analytic tools such as Google Trends
- outline the characteristics of social listening tools such as Social Mention and Social Bakers
- identify key words, phrases and topics
- explain how key words, phrases and topics can be used for better social listening
- use search analytics and social listening to identify trending topics
- develop social media content using identified key words, phrases and topics
Who should attend?
Aspiring entrepreneurs, executives, managers, and business leaders who want to develop a broad understanding of the dynamic world of digital marketing.
Entry Requirement
Participants are expected to have a basic understanding of digital marketing.
Certification
Participants will be awarded a certificate of completion upon meeting the 75% course attendance requirement.
For courses with assessment component, participants will be awarded the certification of completion upon passing the assessment. Otherwise, a certification of attendance will be issued instead upon meeting the 75% course attendance requirement.
Please click on the "Register" button to view the updated course schedule and fees on the Skills Training & Enhancement Portal (STEP).
Please click on the "Register" button to view the updated course schedule and fees on the Skills Training & Enhancement Portal (STEP).