Deepening Relations with Your Consumers through Social Listening

Understanding your audience is vital for reaping the rewards of positive consumer engagement and brand loyalty. Through using real-life experience and hands-on usage of online tools, this course will teach you the basics of search analytics and social listening to understand your audiences better.

Learn to identify the key words, phrases and topics used by your audiences. Identify current trends and see how you can leverage them for your organisation’s advantage. Craft suitable content that engages your target audience.

Learning Objectives

By the end of the course, participants will be able to:

  • outline the characteristics of search analytic tools such as Google Trends
  • outline the characteristics of social listening tools such as Social Mention and Social Bakers
  • identify key words, phrases and topics
  • explain how key words, phrases and topics can be used for better social listening
  • use search analytics and social listening to identify trending topics
  • develop social media content using identified key words, phrases and topics

Who should attend?

Aspiring entrepreneurs, executives, managers, and business leaders who want to develop a broad understanding of the dynamic world of digital marketing.

Entry Requirement

Participants are expected to have a basic understanding of digital marketing.

Certification

Participants will be awarded the Certificate of Attendance by Republic Polytechnic upon meeting 80% of the attendance requirement.

Course Dates

TBC

Course Duration

1 Day

Course Venue

Republic Polytechnic @ Woodlands

Full Course Fee (Others) Workfare Training Scheme (WTS)
Singapore Citizens aged 40 & above SME-employed Singapore Citizens & SPR Singapore Citizens aged below 40 OR Singapore PR
$288.90
$19.17
$28.89
$32.67
$86.67

*Course fees accurate as of 1 July 2017, subject to review annually.
*SkillsFuture credit approved.

Republic Polytechnic reserves the right to make changes to the course fee and application closing dates without prior notice. The commencement of each course Is subject to sufficient number of participants.
All information is accurate at time publishing.

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Last updated on 16 May 2019

Need more help?

If you are still unsure about which course to pursue, please contact our Academy for Continuing Education.  

Fees quoted are inclusive of GST. Republic Polytechnic reserves the right to make changes to the course fees and application closing dates without prior notice. The commencement of each course is subject to a sufficient number of participants. All information is accurate at time of publishing.