With the increased demand in the digital space, businesses are facing the pressure to bring consumer engagement into the digital domain. This course is designed for small and medium business owners who are planning to leverage the power of social media and Generative AI to expand their business from offline to online.
Through this hands-on course, participants will be equipped with the knowledge and skills necessary to effectively use social media platforms and Generative AI for content creation, while also navigating the ethical considerations in social media marketing.
This course is divided into two phases. In the initial two-day phase, participants will engage in immersive classroom training, exploring various social media platforms. They will explore the functionalities and nuances of each platform, gaining valuable insights into how to effectively leverage them for business growth and consumer engagement. Additionally, participants will delve into hands-on techniques for leveraging Generative AI to create engaging content, empowering them to produce content faster and save valuable time.
In the next phase, there will be three half days of consultancy work and participants will have the opportunity to seek advice from an advisor attached to them. Through this session, participants will address actual social media case relating to their business needs.
Learning Objectives
By the end of the workshop, participants will be able to:
- Utilise Generative AI tools to create engaging social media content through hands-on activities.
- Understand ethical considerations and responsible Generative AI practices in social media marketing.
- Demonstrate an understanding of social media platform functionality to reach out to consumers.
- Better appreciate insights gained through social media platform.
Who should attend?
SMEs, individual business owners, startups, and marketing professionals aiming to amplify their marketing impact using social media and Generative AI.
Entry Requirement
There is no minimum entry requirement for this course.
Certification
Participants will be awarded a certificate of completion upon meeting the 75% course attendance requirement.
For courses with assessment component, participants will be awarded the certification of completion upon passing the assessment. Otherwise, a certification of attendance will be issued instead upon meeting the 75% course attendance requirement.
Please click on the "Register" button to view the updated course schedule and fees on the Skills Training & Enhancement Portal (STEP).
Please click on the "Register" button to view the updated course schedule and fees on the Skills Training & Enhancement Portal (STEP).