With the increased demand in the digital space, businesses are facing the pressure to bring consumer engagement into the digital domain. This course is designed for small and medium business owners who are planning to leverage the power of social media to expand their business from offline to online. Through this hands-on course, participants will get to better understand the fundamentals of social media platforms, usage, and strategies through creative content creation.
This course is divided into two phases. During the first phase, participants will be part of a two-day classroom training where they will be introduced to a suite of social media platforms such as YouTube, Instagram, LinkedIn, TikTok, and more.
In the next phase, there will be three half days of consultancy work and participants will have the opportunity to seek advice from an advisor attached to them. Through this session, participants will address actual social media case relating to their business needs.
Learning Objectives
By the end of the workshop, participants will be able to:
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Better appreciate insights gained through social media platform
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Demonstrate an understanding on social media functionality and strategies to reach out to consumers
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Increase reach, engagement, conversion, and sales on social media platforms
Who should attend?
Small Medium Enterprises and individual business owners such as hawkers, property agents, as well as those working in the insurance/financial sector.
Entry Requirement
There is no minimum entry requirement for this course.
Certification
Participants will be awarded a certificate of completion upon meeting the 75% course attendance requirement.
For courses with assessment component, participants will be awarded the certification of completion upon passing the assessment. Otherwise, a certification of attendance will be issued instead upon meeting the 75% course attendance requirement.
Please click on the "Register" button to view the updated course schedule and fees on the Skills Training & Enhancement Portal (STEP).
Please click on the "Register" button to view the updated course schedule and fees on the Skills Training & Enhancement Portal (STEP).