This module seeks to equip social purpose businesses and organisations in identifying users’ personas, motivational factors and other audience segmentation characteristics to classify their demographics and psychographics which then enables creative targeting, messaging and engagement strategies to connect with volunteers, funders and beneficiaries. Students gain knowledge on digital tools for social advocacy, the availability of online metrics and generate social advocacy ideas and plans digitally in utilising automated modes of tracking user engagement.
Social Advocacy in a Digital Era is a module selected from the Specialist Diploma in Digital Social Service. It enables participants to acquire new skills or deepen relevant skills without the need to pursue a full specialist diploma. As this is a stackable course, participants may choose to complete the remaining modules within the validity period, of 2 years, to be awarded the full Specialist Diploma qualification.
Click here for more information on the Entry Requirements.
Last updated on 20 Feb 2024
If you are still unsure about which course to pursue, please contact our Academy for Continuing Education.