Consumer Insights Lab (CI Lab)
Designed to support a wide range of research activities, the world-class Consumer Insights Lab (formerly known as Market Research Lab) offers the following amenities:
- A state-of-the-art interactive projection system that creates a virtual retail environment for enhanced shopper insights
- A physiological testing centre with advanced technology including the eye tracker, brain wave and facial expression analysis
- Two fully equipped focus group rooms (casual and formal setting) for qualitative research projects and assignments
Expect plenty of hands-on training as you collaborate with major industry players like L’Oreal on focus group and physiological research studies to uncover and understand the complex consumer mind.