Learning Facilities

At SMC, learning goes beyond the classroom. Our state-of-the-art laboratories and research and development facilities offer you a place to practise what you learn in class in real life and gain practical work experience and transferable skills.

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Media Lab

Build your portfolio at the Media Lab. It simulates a real-life media agency to give you a taste of your dream career. Flex your journalistic chops and write and edit for broadcast, online and print in our on-campus newsroom and recording studio. Planning to become the next media guru instead? Don’t worry – the Media Lab is equipped with the latest in multimedia technology to help you create your own engaging public relations or marketing campaign.

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Consumer Insights Lab (CI Lab)

Designed to support a wide range of research activities, the world-class Consumer Insights Lab (formerly known as Market Research Lab) offers the following amenities:

  • A state-of-the-art interactive projection system that creates a virtual retail environment for enhanced shopper insights
  • A physiological testing centre with advanced technology including the eye tracker, brain wave and facial expression analysis
  • Two fully equipped focus group rooms (casual and formal setting) for qualitative research projects and assignments

Expect plenty of hands-on training as you collaborate with major industry players like L’Oreal on focus group and physiological research studies to uncover and understand the complex consumer mind.

Business Incubation Centre

People eXperience (PX) Lab

The PX Lab provides a working and industry-standard environment for students to engage as Human Resource (HR) practitioners and career counsellors. It leverages technology to provide a platform for students to observe and better understand the communication methods and skills covered in their HR and career counselling modules.