Marketing to consumers has always been challenging for brands, mainly because of the ever-evolving consumer trends and customers’ skepticism towards advertising. The pandemic over the last two years has made it even tougher, with slashed marketing budgets and decreased customer spending.
Join us as we speak to industry leaders from the travel and creative sectors to find out how content creation and content marketing helped steer their brands through the storm of the pandemic and emerged stronger.
Whether you are a student, alumni, teaching staff, aspiring content creator or marketing practitioner, you are bound to benefit from this fireside chat.
See you there!
Industry partners, students, alumni, and teaching staff.
For enquiries or assistance, please email Help-SMC.
Hear from our panel of industry professionals as they share on the following topics:
• What are consumers like today?
• How are they different from pre-COVID-19 consumers?
• How did COVID-19 affect your brand and business?
• What were some of the biggest challenges faced during the two years?
• What were some changes made to stay relevant (and afloat) in these trying times?
• How have these changes impacted the business?
• Have these changes become part of your business’s mainstay?
• What are some trends aspiring content creators should take note of?
• What do you think consumers would be like in five years?
• What advice do you have for students entering the industry?
As Klook’s Vice President of Global Marketing, Strategy and Planning, Marcus oversees Klook’s global marketing strategy and is responsible for growing the brand’s presence and user acquisition. As part of his portfolio, Marcus also leads Klook’s central marketing functions including brand, creative, merchandising, partnerships & affiliates as well as demand generation.
Prior to joining Klook in 2016, he was Digital Marketing Lead for SCOOT where he charted the airline’s global digital acquisition efforts and management of their (notoriously quirky) social media presence across seven markets in the region. Marcus started his career at the Singapore Economic Development Board, focusing on digital brand and channel management for North America.
Eight years ago, Hendric left his 9-5 job to travel and experience the world. Now, he travels full time and co-runs The Travel Intern — a travel inspiration platform that reaches 2.6M people a month with insider travel information and inspirational stories through editorial and video content. Life is too short not to live in the moment, and he hopes to inspire others to do the same safely.
With a background in Psychology, Paige ventured into marketing and advertising as she's drawn to how brands and consumers interact in the age of consumerism as we reckon with climate change. She wants to understand how people are shaped by what's happening around them, and how to move them to do or buy more (hopefully ethically!) with some creative persuasion.
Over the last 2 years with advertising agency DDB Group Singapore, she has worked on comms planning and strategy for accounts from the public service including the Public Utilities Board (PUB), Ministry of Health (MOH), Energy Market Authority (EMA), Land Transport Authority (LTA), Infocomm Media Development Authority (IMDA), to private — Changi Airport Group (iShopChangi), Unilever.
Mubin has more than 13 years of experience in the news industry, dabbling in broadcast and digital news media. He began his career at radio news before moving on to Channel NewsAsia’s digital team as an editor covering major events and breaking news. The lecturer has also taken on diverse roles as a journalist before joining Republic Polytechnic as an academic.
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