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PUB Splash Lab 2021

01 Apr 2021


  • Introducing the teams from Diploma in Mass Communication (DMC)
    Introducing the teams from Diploma in Mass Communication (DMC)
  • Our students from the Water Warriors Team won second place in PUB Splash Lab 2021. Their work aimed to increase the awareness on the rising sea levels.
    Our students from the Water Warriors Team won second place in PUB Splash Lab 2021. Their work aimed to increase the awareness on the rising sea levels.
  • Aqua Princess won third place in PUB Splash Lab 2021. Their campaign also focused on the rising sea levels.
    Aqua Princess won third place in PUB Splash Lab 2021. Their campaign also focused on the rising sea levels.
  • The Parched Planet won a consolation prize for their work which focused on dry spells.
    The Parched Planet won a consolation prize for their work which focused on dry spells.

Three teams of students from the School of Management and Communication’s Diploma in Mass Communication (DMC) participated in PUB Splash Lab 2021, earlier in February. The water conservation campaign competition was organised by PUB, Singapore's National Water Agency and their agency-of-record, Tribal. 

Two of DMC’s teams were tasked to increase the awareness on the rising sea levels. Whereas, another team worked on the topic of dry spells.  

PUB Splash Lab 2021 is unique as it went beyond campaign proposals. Participants were required to execute their proposed campaign ideas on both online and offline platforms. 

Our students rose above the competition and made it to the finals, along with six other teams from various polytechnics. Subsequently, DMC’s teams clinched the second and third places, as well as a consolation prize. 

2nd place
Team: Water Warriors
Staff Lead: Firdaus Ghani, Caleb Ng 
Student: Genevieve Lee (Year 2), Pawethra Pauwai D/O G Sarkunan (Year 2), Silvia Chew Zi Wei (Year 2), Lim Kia Yee (Year 2), Lee Suan Hui (Year 1) 

3rd place 
Team: Aqua Princess
Staff Lead: Fiona Siew 
Student: Tan Fong Ling,Jessica (Year 2), Lya Neo (Year 2), Nadia Begum Nainish (Year 2), Zuilan Rica Yna Marie Macol (Year 2), Shaleena Bte Shaifuldeen (Year 2)

Consolation prize
Team: The Parched Planet
Staff Lead: Carin Leong
Student: Chelsea Lorraine Fonseka (Year 2), Joshva Calvin Paul (Year 2), Chang Shang Ming (Year 2), Lew Huai Qing (Year 2), Gajeto Alyssa Joy Decafe (Year 2)