Diploma in Business Practice (Hospitality Management)

Lifelong learning Diploma in Business Practice (Hospitality Management)

About the Course

Elevate your career with us. Embark on a transformative journey with our 2-year diploma programme designed to equip you with essential skills and knowledge for a thriving career in the Hospitality and Tourism industry.

Participants will acquire skills in key functions such as Hospitality, Food and Beverage Management, Digital Transformation and Sustainability, Customer Journey Mapping and Analytics, and the latest in Hospitality Technology. Learners will also acquire skills in Project Management. 

Tailor your learning pathway, and customise your educational experience with a choice of a final modular certificate, choosing one from the below, aligning with your career goals:

  1. Modular Certificate in Hospitality Business Management – Get in-depth knowledge of Revenue Management, and the key functions of Sales and Marketing.
  2. Modular Certificate in Digital Marketing – Understand Consumer Behaviour, and the impact of Branding, Advertising and Promotion strategies on your business. Acquire key knowledge in the growing field of Digital Marketing.
  3. Modular Certificate in Human Resource Management – Learn about Manpower Resourcing and Management, as well as Performance, Remuneration and benefits, to drive your business objectives.

Target Audience

Service professionals in the hospitality industry. 

Participants will be awarded the Modular Certificate (MC) upon successful completion of each certificate programme. The Diploma in Business Practice (Hospitality Management) will be issued upon meeting 50% of attendance requirement and passing all coursework and assessment.

Course Synopsis

CertificationModules
Integrated Hospitality Management
  1. Hospitality, Food & Beverage Management
  2. Events and Project Management
Sustainable Tourism Management
  1. Sustainable Tourism Development
  2. Digital Transformation and Sustainability
Customer Experience Management
  1. Managing Service Experience
  2. Customer Journey Mapping and Analytics
Hospitality Innovation and Technology 
  1. Hospitality Operations Innovation 
  2. Hospitality Technology
Digital Marketing 
  1. Consumer Behaviour
  2. Digital Marketing 
  3. Branding, Advertising and Promotion
Hospitality Business Management
  1. Hospitality Revenue Management
  2. Hospitality Sales and Marketing Management
Human Resource Management 
  1. Manpower Resourcing and Management
  2. Performance, Remuneration and Benefits
  3. Learning and People Development

Module Synopses 

 

1. Modular Certificate in Integrated Hospitality Management 

Hospitality, Food and Beverage Management

This module introduces and explores Rooms Division including Front Office and Rooms Reservations Operations and F&B among other divisions within the hotel and hospitality industry. It is structured to provide students with an understanding of departmental setup and functions, highlighting the interconnectedness between these units.

Events and Project Management

This module provides a strong foundation in the practices of event planning, project management, execution, and control. Students will understand project lifecycles, financial budgeting, risks, and effective communication strategies. Students will also recognize the universal application of essential project management principles in executing any event.

 

2. Modular Certificate in Sustainable Tourism Management 

Sustainable Tourism Development

This module introduces concepts of sustainable tourism development, its characteristics, and principles. It is structured to provide students with an understanding of the circular economy concept and how the industry is incorporating Sustainable Development goals into their business models and practices. It will also look at environmental sustainability management.

Digital Transformation and Sustainability

This module will equip students with an understanding of how digital transformation supports business innovation and sustainability. Students will be introduced to the different operating sectors of the industries, and their relationships with the different stakeholders. Students will learn about digitalization trends and best practices within the industry, and their contribution to Tourism and Economic development.

 

3. Modular Certificate in Customer Experience Management 

Managing Service Experience

This module will explore key topics including service quality assessment and customer satisfaction metrics. Students will explore techniques for effectively managing customer interactions, utilizing data-driven insights to tailor service delivery, and implementing best practices for continuous improvement. Emphasis is placed on the development of skills in service blueprinting, stakeholder engagement, and the application of experiential marketing strategies. Through case studies and practical exercises, participants will gain competencies in optimizing service touchpoints and fostering a culture of excellence in customer service management. 

Customer Journey Mapping and Analytics

This module will expose students to customer analytics and the use of customer data to analyse and improve the customer experience. It covers the foundational concepts of customer journey mapping, including the identification of touchpoints, pain points, and moments of truth across various interaction channels. Students will leverage insights to inform strategic decision-making. The module emphasises the application of analytics in tracking and optimizing the customer experience, fostering a deep understanding of customer needs and preferences.

4. Modular Certificate in Hospitality Innovation and Technology 

Hospitality Capstone Project

This module will stretch from MC1 to MC3 and incorporate all the learnings from the different modular certificates. Students will acquire knowledge of the interrelatedness and interdependence of the different components of the industry.

Hospitality Operations Innovation

This 45-hour module will be conducted concurrently with the Modular Certificate in Sustainable Tourism Management. Focused on innovation within operational frameworks, it covers topics such as process optimization and technology integration. Students will investigate emerging trends, such as digital transformation, automation, and sustainable practices, that are reshaping hospitality operations.

Hospitality Technology

This 45-hour module will be conducted concurrently with the Modular Certificate in Customer Experience Management. This module examines the integration and impact of technology within the hospitality sector, focusing on enhancing operational efficiency and guest experiences. Emphasis is placed on evaluating emerging technologies, such as IoT devices and AI-driven solutions, to optimize service delivery and improve organizational performance.
 

5. Modular Certificate in Digital Marketing (Elective) 

Consumer Behaviour

This module allows students to examine the consumer decision-making process and will be equipped with the fundamentals of consumer psychology – how consumers think, feel, and behave. Students will also explore ways to apply an understanding of consumer psychology to marketing.

Digital Marketing

This module allows students to examine the impact of Digital Marketing in today’s consumer decision-making and purchasing process. Using the theories of marketing and brand building, students will learn to develop and manage digital marketing strategies. 

Branding, Advertising and Promotion

This module will examine the dynamic elements of branding to communicate the essence of the organisation and its offering to the consumer. Using the strategic brand management process, students will learn the development and management of elements such as name, slogan, and logo. 
 

or

5. Modular Certificate in Hospitality Business Management (Elective) 

Hospitality Revenue Management

This module will introduce students to the concept of Revenue Management which is a key function in any hospitality business. Students will understand the importance of profitably managing limited and perishable capacity, and concepts related to forecasting, market segmentation, and overbooking.

Hospitality Sales and Marketing Management

This module will allow students to acquire knowledge of the business environment that hospitality organisations operate in as well as the knowledge and analytical skills to examine management and operational functions unique to the hospitality industry.  Students will also develop skills that will help them create strategic partnerships with clients and increase sales and profitability. 
 

or

5. Modular Certificate in Human Resource Management (Elective) 

Manpower Resourcing and Management

This module allows students to acquire practical skills and support knowledge for end-to-end manpower management. Students will also examine the process of planning manpower needs, implementing external recruitment locally and sourcing overseas, instituting internal recruitment processes, and selecting staff. Some practical skills acquired will include developing advertisements for positions, developing tools, and conducting structured interviews as well as developing and evaluating results of selection tests.

Performance, Remuneration and Benefits

This  module introduces students to the objectives of total reward, pay structures and compensation design, pay-for-performance practices, employee benefits, and work-life harmony strategies as well as salary and benefits administration. The students will learn practical skills such as preparing salary proposals and manpower budgets, doing Central Provident Fund and tax-related submissions, costing for benefits, and preparing payroll spreadsheets. In addition, they will evaluate current issues such as improving salaries of low wage workers, and consider how recommendations of the National Wage Council are implemented.

Learning and People Development

This module allows students to examine the broad suite of activities within staff training and developing organisational capabilities. Students will learn to conduct needs analysis, translate these into learning goals, develop a total company learning plan, choose suitable learning interventions, and evaluate the results of these interventions. In addition, they will gain basic knowledge of designing and conducting classroom and on-the-job training. They will acquire skills in managing training administration such as sourcing for vendors, developing feedback forms, and servicing internal customers.
 

Please click here to view the updated course schedule and course fees on the Skills Training & Enhancement Portal (STEP).

Applicants should possess one of the following combinations of qualification and work experience: 

Qualification Requirement(s)     
'O' Levels 
  • At least 3 ‘O’ Level passes in the following subjects: 
    English Language (EL1 or EL2) Grade 1 – 7
    Any Science subject Grade 1 – 6
    Any relevant subject Grade 1 – 6 
  • and at least 1 year relevant work experience 
Higher NITEC   
  • GPA ≥ 2.0 
    OR
  • GPA ≥ 1.5
  • and at least 1 year relevant work experience   
NITEC   
  • GPA ≥ 3.5
    OR
  • GPA ≥ 3.0
  • and at least 1 year relevant work experience   
Higher NITEC in Technology/Services
  • GPA ≥ 2.0
  • and at least 1 year relevant work experience
NITEC in Technology/Services 
  • GPA ≥ 3.5
  • and at least 1 year relevant work experience 
WSQ 
  • Relevant WSQ Advanced Certificate (or higher)
  • and at least 1 year relevant work experience
  • and Level 6 WSQ Workplace Literacy SOA and Workplace Numeracy SOA 
Do not possess any of the above qualifications  Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 2 years of relevant working experience 

 
Applicants who do not meet the entry requirements may be considered for admission to the course based on supporting evidence of competency readiness. Suitable applicants who are shortlisted will have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.

Please click here to view the updated course schedule and course fees on the Skills Training & Enhancement Portal (STEP).

Last updated on 27 Feb 2025

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