Introduction to the Event Industry
This module adopts an integrated learning approach to give participants an overview of the local events industry, as well as trends and developments, challenges and opportunities, stakeholder relationships, events team structure, critical event management processes and key success factors.
Event Operations Management
This module helps participants understand the principles and practices relating to planning, managing, and staging of events, with an emphasis on event-related operations. Participants will learn to appreciate the importance of time frames, pre-event preparation, on-site management and post-event requirements in relation to the different scales and intended target groups of events.
Meeting, Convention and Event Management
This module provides comprehensive concepts of the Meetings and Conventions industry, knowledge on conference programme development, venue setup, speakers and attendees management, marketing and promotion, and sustainability of these activities. It covers the technical-know how in creating, organising and managing special events which include festivals, fund-raising, sports and community events.