Digital Business Models
This module gives an overview of the various types of digital commerce models and how technology is disrupting traditional business models. Participants will explore how software developers are the engine of digital business models and the key forces shaping the digital economy. Throughout the module, participants will also explore and leverage emerging business opportunities in the Digital Economy.
Platform and Digital Ecosystem
This module discusses the platform business model that encompasses providers, consumers, and employees to create or exchange goods, services and social interaction. Participants will appreciate how platform strategy must integrate business and IT needs and establish a collective leadership vision.
Digital Business Market Validation
This module introduces participants to types of web data and web analytical tools for the generation of competitive intelligence. They will also discover and use different tools for data visualisation, leading to the discovery of digital business insights.
Business Model Design
This module exposes participants to the transformation of traditional business (made possible by engaging in new management styles models) into new digital business model due to the advent of disruptive trends and technologies. Participants will be introduced to design thinking and how it applies to business model design.