Brand Health Survey & Analysis

The course equips learners on the skills of qualitative market research such as facilitating focus group discussion and quantitative market research technique such as the use of SPSS. Learners can apply the skills in market research to gain Insights and use analytics to make improved business decision.

Learning Objectives

  • Outline the skills of qualitative and quantitative market research
  • Demonstrate the use of SPSS
  • Discuss how analytics can improve business decisions

Who should attend?

This course is suitable for executives and managers in the marketing profession, SME business owners and individuals who are looking to measure the health of their brand through a questionnaire survey.

Certification

Participants will be awarded the Certificate of Attendance by Republic Polytechnic upon meeting 80% of the attendance requirement.

Course Date/s

TBC

Course Duration

1 day

Course Venue

Republic Polytechnic

Full Course Fee (Others)

Workfare Training Support (WTS) Scheme

Singapore Citizens aged 40 & above SME-employed Singapore Citizens OR Singapore PR Singapore Citizens aged 39 & below OR Singapore PR 
$288.90
$19.17
$28.89
$32.67
$86.67

Note:
•Payment may be made using SkillsFuture Credit.
•All fees quoted are inclusive of GST.
•WTS: Workfare Training Support scheme for SCs 35 years and above with average gross income not exceeding $2,000.

Republic Polytechnic reserves the right to make changes to the course fee and application closing dates without prior notice. The commencement of each course is subject to sufficient number of participants.

All information is accurate at the time of publishing.

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Last updated on 13 Aug 2019

Need more help?

If you are still unsure about which course to pursue, please contact our Academy for Continuing Education.  

Fees quoted are inclusive of GST. Republic Polytechnic reserves the right to make changes to the course fees and application closing dates without prior notice. The commencement of each course is subject to a sufficient number of participants. All information is accurate at time of publishing.