This one-day workshop is designed to help participants understand and apply the Event Management Process, conceptualising, planning, coordinating and executing events.
The interactive workshop will also provide useful tips on event branding and marketing, including how to make use of social media as well creative content to enhance event marketing campaigns.
Putting together an event can sometimes be daunting. Ever wondered what it really takes to put together a memorable event? Learn the tips and tricks in this hands-on course so that you can organise an event like a pro!
Learn about setting the right objectives, creating awesome content, shouting out about your event and finally executing it.
At the end of this course, participants will be able to:
• Create compelling themes and concepts for events
• Capitalise on event trends
• Develop a robust marketing plan that harnesses social media
• Execute your event using the Event Management Process
• Measure the success of your event
Who Should Attend?
Administrators / support staff in MICE industry, and/or entry-level MICE executives
Working professionals, students, or anyone who needs to plan and execute small or large scale events, as well as those who wish to increase their skills and knowledge in managing events.
This workshop is perfect for anyone who needs to take charge in organising an event, and does not require any prior experience and knowledge.
Participants will be awarded the Certificate of Attendance by Republic Polytechnic upon meeting 80% of the attendance.
Tng Yanling is a passionate lecturer with 10 years of experience in the higher education industry. In the time she has been with RP, she has been facilitating modules on Project Management and Scheduling, Event Operations Management, Introduction to the Event Industry and Hospitality and Tourism Management.
With a strong belief that teaching goes beyond the classroom, Yanling often leads students to participate in events industry partners’ events, including helping the partner plan, manage and execute the events. She has had the privilege of working with various event companies and organisations including Brain Tumour Society (Singapore), Dairy Farm Group, People’s Association, and Sport Singapore.
Prior to joining RP, Yanling spent fifteen years in the communications line including 8 years in CapitaLand and 3 years in IMC Group. Her expertise in communications covers many aspects of both external communications such as corporate collaterals, publicity campaigns and media relations, and employee programmes in the areas of employee welfare and communications.
Yanling graduated from the National University of Singapore majoring in Language Studies and Literature in English.
20 February 2020, 9.00am to 5.00pm
22 June 2020, 9.00am to 5.00pm
1 day (8 hours, including breaks)
Republic Polytechnic Campus