This course is designed to help Small and Medium Enterprises (SMEs) embrace the use of technology to gain consumer and digital marketing insights such as marketing campaign effectiveness, product concepts, or users experience.
Participants will get to engage in a hands-on learning experience. They will learn how to use data to generate useful insights; enabling businesses to remain competitive and thrive in the digital economy.
The course is run in two phases:
- First phase: classroom trainings (two full-days)
Participants will attend a workshop on the design and use of research technology to gain consumer insights.
- Second phase: project consultancy (four half-days)
Participants to apply concepts learnt during the course, and seek advice to address their business needs.
Learning Objectives
By the end of the course, participants will be able to
- Better appreciate research projects that focus on business needs
- Demonstrate understanding on the use of research tools in gathering consumer insights
- Contribute to their company’s market research capabilities
Who Should Attend?
SMEs and individual business owners.
Entry Requirement
There is no minimum entry requirement for this course.
Certification
Participants will be awarded a certificate of completion upon meeting the 75% course attendance requirement.
For courses with assessment component, participants will be awarded the certification of completion upon passing the assessment. Otherwise, a certification of attendance will be issued instead upon meeting the 75% course attendance requirement.
Please click on the "Register" button to view the updated course schedule and fees on the Skills Training & Enhancement Portal (STEP).
Please click on the "Register" button to view the updated course schedule and fees on the Skills Training & Enhancement Portal (STEP).