About the Course
Digital marketing refers to any type of marketing activity that applies any forms of digital technology. Digital marketing activities include conducting market research using digital marketing research tools such as Google Keyword Planner, analysing marketing performance using digital analytics software such as Adobe Analytics, and launching digital display ads using digital advertising platforms such as Google Marketing Platform.
This programme will explore the planning, development and implementation of Digital Marketing strategy that is relevant and exciting to a brand's target audience.
- Understand the role of consumer behaviour & insights
- Gain insights into latest digital marketing trends
- Apply appropriate digital marketing channels
- Develop and implement digital marketing plan
- Differentiate and apply appropriate KPIs to measure effectiveness
Who should attend?
This course is suitable for executives and managers in the marketing profession, SME business owners and individuals who are looking to acquire a comprehensive understanding and implementation of digital marketing strategy.
Participants will be awarded the Certificate of Attendance by Republic Polytechnic upon meeting 80% of the attendance requirement.
|Full Course Fee (Others)
|| Workfare Training Scheme(WTS)
||Singapore Citizens aged 40 & above
||SME-employed Singapore Citizens & SPR
||Singapore Citizens aged below 40 OR Singapore PR
All indicated course fees are GST inclusive.
Course fees are accurate as of 1 May 2018, and may be subject to review.
This course is SkillsFuture Credit approved.
Republic Polytechnic reserves the right to make changes to the course fee and application closing dates without prior notice. The commencement of each course Is subject to sufficient number of participants.
All information is accurate at time publishing.