Making Sense of Digital Business Platforms

Course Synopsis 

Platforms have been around for many years where shopping malls link retailers and shoppers; where magazines connect subscribers and advertisers. But in the recent years, the exchange has been enabled by an array of technologies, from cloud computing to data analytics, hence reducing the need to own physical infrastructure and assets. 

In this workshop, we present the concept of platform business model and explore the difference between platform firms and product firms. Through a mixture of lectures, activities and case studies, participants will learn about the concepts of pulling consumers, facilitating interactions and matching users. We would also explore monetisation of platforms and most importantly, building on network effects and sustaining the ecosystem. Finally, participants keen to develop or launch a digital platform will learn to develop a digital platform strategy to engage the platform-based markets.  

Certification 

Participants will be awarded the Certificate of Attendance by Republic Polytechnic upon meeting 80% of attendance requirement. 

Course Date 

18 - 19 December 2018
  
Course Duration 

16 hours 

Course Venue 

Republic Polytechnic
Full Course Fee (Others) Workfare Training Scheme(WTS) Singapore Citizens aged 40 & above SME-employed Singapore Citizens Singapore Citizens aged below 40 OR Singapore PR
$545.70 $36.21 $54.57 $61.71 $163.71

*Course fees accurate as of 1 July 2017, subject to review annually.

*SkillsFuture credit approved.

Republic Polytechnic reserves the right to make changes to the course fee and application closing dates without prior notice. The commencement of each course Is subject to sufficient number of participants.

All information is accurate at time publishing.
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Last updated on 16 May 2019

Need more help?

If you are still unsure about which course to pursue, please contact our Academy for Continuing Education.  

Fees quoted are inclusive of GST. Republic Polytechnic reserves the right to make changes to the course fees and application closing dates without prior notice. The commencement of each course is subject to a sufficient number of participants. All information is accurate at time of publishing.