Marketing in Retail Healthcare Sector

About the course

The demand for healthcare and eldercare services is set to grow due to the rapidly ageing population. Retail pharmacies will play increasingly important roles to promote preventative healthcare, and continuing care at home and in the community. In order to make sure the retail pharmacies are sustainable, the retail personnel will also need to manage the operations and business in addition to providing healthcare advice.

Through this course, participants will be exposed to promotional activities for pharmaceutical products in the retail pharmacies and the challenges and constraints faced by retailers. Participants will also be able to familiarise themselves with the types of visual merchandising aids available on the market and also plan suitable marketing strategies such as digital marketing, social media marketing for pharmaceutical products that are compliant with HSA regulations.

    Who should attend?

    Retail Executives looking to upskill their knowledge on the retail pharmacy inventory and sales management and technology-enabled pharmacy services

    Learning Objectives

    By the end of the course, participants will be able to:


    • Gain insights and a good understanding of marketing activities associated with retail healthcare, which includes concepts related to the promotion of company brand, products and related activities, as well as visual merchandising
    • Gain a good awareness of how various technologies are applied in providing pharmaceutical-related services, such as through telepharmacy and telemedicine. 


    Participants will be awarded the Certificate of Attendance by Republic Polytechnic upon meeting 80% of the attendance.



    Course Dates

    9 October 2019

    Course Duration

    One day

    Course Venue

    Republic Polytechnic @ Woodlands 

    Full Course Fee (Others) Workfare Training Scheme (WTS)
    Singapore Citizens aged 40 & above SME-employed Singapore Citizens & SPR Singapore Citizens aged below 40 OR Singapore PR

    *Skillsfuture Credit approved
    *All fees inclusive of GST.

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    Last updated on 16 Jul 2019

    Need more help?

    If you are still unsure about which course to pursue, please contact our Academy for Continuing Education.  

    Fees quoted are inclusive of GST. Republic Polytechnic reserves the right to make changes to the course fees and application closing dates without prior notice. The commencement of each course is subject to a sufficient number of participants. All information is accurate at time of publishing.