Microeconomics is applicable to all individuals across the business spheres: (a) Consumer - the buyer and user of end products; (b) Producer - the party who makes/sells products; and (c) Government - the one who intervenes in the market place.
This module aims to explain choices made under scarcity, along with its implications on the behaviour of prices and quantities in individual markets. It describes how individuals, markets, and institutions make their choices given finite resources and the impact they have on one another, shedding light on the interlocking relationships among various entities in the market place. The module enables students to apply basic microeconomic concepts to explain everyday phenomena in the market place. Learning areas covered include price and quantity determination, how firms make strategic choices, and government intervention in the market place during market failure.
Microeconomics is a module selected from the Diploma in Business Practice (Digital Marketing and Branding). It enables participants to acquire new skills or deepen relevant skills without the need to pursue a full diploma. As this is a stackable course, participants may choose to complete the remaining modules within the validity period, of five years, to be awarded the full Diploma qualification.
Click here for more information on the entry requirements.
Please click on the "Register" button to view the updated course schedule and fees on the Skills Training & Enhancement Portal (STEP).