Diploma in Business Practice (Digital Marketing and Branding)

Digital Marketing

About the Course

This Part-Time Diploma in Business Practice (Digital Marketing and Branding) equips students with essential knowledge and practical skills to support the growth of digital marketing and branding functions within organisations.

Upon completion of the diploma, students will be able to:

  • Apply consumer motivations to develop digital marketing and branding strategies
  • Apply communication and engagement strategies for digital marketing and branding
  • Acquire hands-on skills in creating audio-visual material for videos and digital media
  • Explain the impact of digital business model and manage digital business platforms
  • Analyse various types of digital marketing, digital media and sales data

Upon completion of the programme, participants will be awarded a Diploma in Business Practice (Digital Marketing and Branding).

What is so unique about this programme?

If you have ever wondered and are excited about 

  • How the consumer decision-making process has changed in the digital world
  • How communication and engagement with consumers has evolved in the digital media
  • How to create visual stories that engage consumers’ interest with the brand
  • How digital business models are impacting and disrupting businesses
  • How to make sense of various types of data to improve your digital marketing campaigns

This programme will provide you the opportunity to broaden your digital mindset and acquire valuable knowledge and skills in an increasingly digital world. 

 

Participants will be awarded the Modular Certificate (MC) upon successful completion of each certificate programme. The Diploma in Business Practice (Digital Marketing and Branding) will be issued upon meeting 50% of attendance requirement and passing all coursework and assessment.

Modular Certificates

Certificate in Digital Marketing

  1. Consumer Behaviour
  2. Branding, Advertising and Promotion
  3. Digital Marketing*

Certificate in Digital Engagement and Engagement

  1. Digital Media Communication
  2. Digital Media Analytics
  3. Digital Media Engagement Strategies*

Certificate in Visual Storytelling for Production and Design

  1. Visual Storytelling
  2. Single-Camera Production
  3. Graphic Design

Certificate in Business Operations

  1. Entrepreneurship
  2. Microeconomics
  3. Management Accounting

Certificate in Business

  1. Design Thinking for Business Innovation
  2. Digital Business Models
  3. E-commerce Operations
  4. Sales Analytics

 

 

*The programme includes self-learning hours in the form of e-learning, assessments, case study analysis, and revision.

How often do I need to attend the course?

Lessons will be held 3 times a week at RP ACE @  Woodlands / RP ACE @ Paya Lebar.

Course commences in October.

Commencement Date

Duration

Monday, Wednesday and Friday 3 hours

Commencement Date

Duration

Venue

Schedule

Oct 2020 (900 Hours) 2.5 years RP ACE @ Woodlands /
RP ACE @ Paya Lebar.
TBC

Note: Some lessons will be conducted via online learning.

Applicants should possess one of the following combinations of qualification and work experience:

  • 3 GCE ‘O’ level including English (Grade 1 to 7), Mathematics (Grade 1 to 6) and one other relevant subject (Grade 1 to 6) with at least three years of relevant work experience
  • NITEC or NITEC in Technology/Services (GPA 3.5 and above) with at least two years of relevant work experience
  • Higher NITEC or NITEC in Technology/Services with at least one year of relevant work experience
  • Relevant WSQ Diploma and Workplace Literacy & Numeracy (Level 6) with at least three years of relevant work experience

For applicants who do not meet the MER, the polytechnics will consider discretionary entry based on the structured process for discretionary entry to CET diploma programmes.

Career Opportunities

  • Digital Marketing Executive
  • Sales & Marketing Executive
  • Brand Executive
  • Social Media Executive
  • E-Commerce Executive

Singapore Citizen

Fee Subsidy Eligibility

Modular Certificate Net Fee

Course Net Fee

SME-sponsored

$337.50

$1,687.50

40 years & above

$327.42

$1,637.10

below 40 years old

$481.50

$2,407.50


Singapore Permanent Resident

Fee Subsidy Eligibility

Modular Certificate Net Fee 

Course Net Fee

Self-sponsored

$1,290.42

$6,452.10

SME-sponsored

$337.50

$1,687.50


Non Singapore Citizen/Permanent Resident

Modular Certificate Net Fee

Course Net Fee

$3,235.68

$16,178.40


*Note:

Republic Polytechnic reserves the right to make changes to the course fee and application closing dates without prior notice. The commencement of each course is subject to sufficient number of participants. 

All information is accurate at time of publishing.

Last updated on 17 Sep 2020

Need more help?

If you are still unsure about which course to pursue, please contact our Academy for Continuing Education.  

Republic Polytechnic reserves the right to make changes to the course fee and application closing dates without prior notice.  The commencement of each course is subject to a sufficient number of participants. All information is accurate at time of publishing.