Diploma in Business Practice (Digital Marketing and Branding)

Digital Marketing

About the Course

This Part-Time Diploma in Business Practice (Digital Marketing and Branding) equips students with essential knowledge and practical skills to support the growth of digital marketing and branding functions within organisations.

Upon completion of the diploma, students will be able to:

  • Apply consumer motivations to develop digital marketing and branding strategies
  • Apply communication and engagement strategies for digital marketing and branding
  • Acquire hands-on skills in creating audio-visual material for videos and digital media
  • Explain the impact of digital business model and manage digital business platforms
  • Analyse various types of digital marketing, digital media and sales data

Upon completion of the programme, participants will be awarded a Diploma in Business Practice (Digital Marketing and Branding).

What is so unique about this programme?

If you have ever wondered and are excited about 

  • How the consumer decision-making process has changed in the digital world
  • How communication and engagement with consumers has evolved in the digital media
  • How to create visual stories that engage consumers’ interest with the brand
  • How digital business models are impacting and disrupting businesses
  • How to make sense of various types of data to improve your digital marketing campaigns

This programme will provide you the opportunity to broaden your digital mindset and acquire valuable knowledge and skills in an increasingly digital world. 

Career Opportunities

  • Digital Marketing Executive
  • Sales & Marketing Executive
  • Brand Executive
  • Social Media Executive
  • E-Commerce Executive

How often do I need to attend the course?

Lessons will be held 3 times a week online with some in-person sessions at RP ACE @ Woodlands.

Day of Lessons Duration
Weekday 6.30pm - 9.30pm

Participants will be awarded the Modular Certificate (MC) upon successful completion of each certificate programme. The Diploma in Business Practice (Digital Marketing and Branding) will be issued upon meeting 50% of attendance requirement and passing all coursework and assessment.

Modular Certificates

Certificate in Digital Marketing

  1. Consumer Behaviour
  2. Branding, Advertising and Promotion
  3. Digital Marketing*

Certificate in Digital Communication and Engagement

  1. Digital Media Communication
  2. Digital Media Analytics
  3. Digital Media Engagement Strategies*

Certificate in Business Operations

  1. Entrepreneurship
  2. Microeconomics
  3. Management Accounting

Certificate in Digital Business

  1. Design Thinking for Business Innovation
  2. Digital Business Models
  3. E-commerce Operations
  4. Sales Analytics

Certificate in Visual Storytelling for Production and Design

  1. Visual Storytelling
  2. Single-Camera Production
  3. Graphic Design



*The programme includes self-learning hours in the form of e-learning, assessments, case study analysis, and revision.

New Intake Commencement Duration Mode and Venue Schedule Application Start and End Date
April and October 2.5 Years Online Learning & Face-to-face lesson at Republic Polytechnic Monday, Wednesday, and Friday

View Schedule Here
 April Intake: Nov 2022 to  Jan 2023

October Intake: 17 July 2023 to 31 August 2023 

Application outcome will be released at least 3 weeks prior to course commencement

Note: RP reserves the right to reschedule/cancel any programme and amend information without prior notice.
  Qualification   Requirement(s)
 ‘O’ Levels 
  • At least 3 ‘O’ Level passes in the following subjects: 
    English Language (EL1 or EL2) Grade 1 – 7
    Mathematics Grade 1 – 6
    1 relevant subject Grade 1 – 6 
  • and at least 1 year relevant work experience 
 Higher Nitec
  • GPA ≥ 2.0 


  • GPA ≥ 1.5 AND at least 1 year relevant work experience
  • GPA ≥ 3.5


  • GPA ≥ 3.0 AND at least 1 year relevant work experience  
 Higher Nitec in Technology/Services  
  • GPA ≥ 2.0 AND at least 1 year relevant work experience   
 Nitec in Technology/Services  
  • GPA ≥ 3.5 AND at least 1 year relevant work experience   
  • Relevant WSQ Advanced Certificate (or higher) AND at least 1 year relevant work experience AND Level 6 WSQ Workplace Literacy SOA and Workplace Numeracy SOA
 Do not possess any of the above qualifications
  • Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 2 years of relevant working experience 

Conditional Offer

Graduating student (in final academic year) from the Institute of Technical Education may apply for the programme. Click here for more information on how to apply for the programme and receive a Conditional Offer.
Click here to see the fees

Last updated on 17 Jul 2023

Need more help?

If you are still unsure about which course to pursue, please contact our Academy for Continuing Education.