Work-Study Certificate Leading to a Diploma in Business Practice (Digital Marketing and Branding)

Digital Marketing

About the Course

This Work-Study Certificate Leading to a Diploma in Business Practice (Digital Marketing and Branding) equips students with essential knowledge and skills in digital marketing and branding. Upon completion, students will gain practical digital marketing and content creation skills to support the organization’s delivery of digital marketing campaigns.

The Work-Study Certificate aims to provide a pathway for career development and further education through two Modular Certificates (MCs). At the end of this programme, participants have the option to complete three additional MCs for the award of a Diploma in Business Practice (Digital Marketing and Branding).

What is so unique about this programme?

Through this programme, you will get a head-start in your career, acquiring digital marketing knowledge and skills that are valued by your organization and industry.

Upon completion of the diploma, students will be able to: 

  • Apply consumer motivations to develop digital marketing and branding strategies
  • Apply communication and engagement strategies for digital marketing and branding

Under the Work-Study Certificate Leading to a Diploma programme, you may gain additional benefits such as sign-on incentive with full-time employment, assigned company mentor, well- structured training, and career advancement opportunities.

Upon completion, you will have the option to complete three additional Modular Certificates for the award of a Diploma in Business Practice (Digital Marketing and Branding).


How often do I need to attend the course?

Lessons will be held 3 times a week online with some in-person sessions at RP ACE @ Woodlands.

Day of Lessons Duration
Weekday 6.30pm - 9.30pm


This Work-Study Certificate will take 12 months to complete.

Additional 18 months (3 MCs) to be completed on personal time for the award of a diploma.

2 Modular Certificates (MCs)

Certificate in Digital Marketing

  1. Consumer Behaviour
  2. Branding, Advertising and Promotion
  3. Digital Marketing*

Certificate in Digital Communication and Engagement

  1. Digital Media Communication
  2. Digital Media Analytics
  3. Digital Media Engagement Strategies*

The programme includes self-learning hours in the form of e-learning, assessments, case study analysis, and revision.
*For WSCert: Project is company-based on-the-job training
Additional three Modular Certificates leading to the award of Diploma in Business Practice (Digital Marketing and Branding).

3 Modular Certificates (MCs)

Certificate in Visual Storytelling for Production and Design


  1. Visual Storytelling
  2. Single-Camera Production
  3. Graphic Design

Certificate in Business Operations


  1. Entrepreneurship
  2. Microeconomics
  3. Management Accounting

Certificate in Digital Business


  1. Design Thinking for Business Innovation
  2. Digital Business Models
  3. E-commerce Operations
  4. Sales Analytics
New Intake Commencement Duration Mode and Venue Schedule Application Start and End Date
April Work-study Programme sponsorship period:
12 months

Participants who wish to be awarded with the Diploma would need to complete the remaining modules on a self-sponsored basis.
Online Learning & Face-to-face lesson at Republic Polytechnic Monday, Wednesday, and Friday

View Schedule Here
31 Mar - 2 Apr 2023

Application outcome will be released at least 3 weeks prior to course commencement

Note: RP reserves the right to reschedule/cancel any programme and amend information without prior notice.

WSP Eligibility

Singaporeans and Singapore Permanent Residents who are: 
  • within three years of graduation from ITE or the Operational Ready Date (ORD) for full-time National Servicemen, or
  • within five years of graduation from ITE, and if their employer is a participating company.

Course Entry Requirement

Applicants should possess a relevant NITEC (min. GPA: 2.0) or Higher NITEC Certificates from the feeder programme as listed here.

Conditional Offer

Graduating student (in final academic year) from the Institute of Technical Education may apply for the programme. Click here for more information on how to apply for the programme and receive a Conditional Offer.
Click here to see the fees

Last updated on 28 Dec 2022

Need more help?

If you are still unsure about which course to pursue, please contact our Academy for Continuing Education.