Work-Study Certificate Leading to a Diploma in Business Practice (Digital Marketing and Branding)

Digital Marketing

About the Course

This Work-Study Certificate Leading to a Diploma in Business Practice (Digital Marketing and Branding) equips students with essential knowledge and skills in digital marketing and branding. Upon completion, students will gain practical digital marketing and content creation skills to support the organization’s delivery of digital marketing campaigns.

The Work-Study Certificate aims to provide a pathway for career development and further education through two Modular Certificates (MCs). At the end of this programme, participants have the option to complete three additional MCs for the award of a Diploma in Business Practice (Digital Marketing and Branding).

What is so unique about this programme?

Through this programme, you will get a head-start in your career, acquiring digital marketing knowledge and skills that are valued by your organization and industry.

Upon completion of the diploma, students will be able to: 

  • Apply consumer motivations to develop digital marketing and branding strategies
  • Apply communication and engagement strategies for digital marketing and branding

Under the Work-Study Certificate Leading to a Diploma programme, you may gain additional benefits such as sign-on incentive with full-time employment, assigned company mentor, well- structured training, and career advancement opportunities.

Upon completion, you will have the option to complete three additional Modular Certificates for the award of a Diploma in Business Practice (Digital Marketing and Branding).

 

How often do I need to attend the course?

Lessons will be held 3 times a week at RP ACE @ Woodlands / RP ACE @ Paya Lebar.

Course commences in October.

Day of Lessons Duration
Monday, Wednesday and Friday 3 hours

Note: Some lessons will be conducted via e-learning. 

This Work-Study Certificate will take 12 months to complete.

Additional 18 months (3 MCs) to be completed on personal time for the award of a diploma.

2 Modular Certificates (MCs)

Certificate in Digital Marketing

  1. Consumer Behaviour
  2. Branding, Advertising and Promotion
  3. Digital Marketing*

Certificate in Digital Engagement and Engagement

  1. Digital Media Communication
  2. Digital Media Analytics
  3. Digital Media Engagement Strategies*
The programme includes self-learning hours in the form of e-learning, assessments, case study analysis, and revision.
*For WSCert: Project is company-based on-the-job training
Additional three Modular Certificates leading to the award of Diploma in Business Practice (Digital Marketing and Branding).

3 Modular Certificates (MCs)

Certificate in Visual Storytelling for Production and Design

 

  1. Visual Storytelling
  2. Single-Camera Production
  3. Graphic Design

Certificate in Business Operations

 

  1. Entrepreneurship
  2. Microeconomics
  3. Management Accounting

Certificate in Digital Business

 

  1. Design Thinking for Business Innovation
  2. Digital Business Models
  3. E-commerce Operations
  4. Sales Analytics

Commencement Date

Duration

Venue

Schedule

Oct 2020 (360 Hours) 1 year RP ACE @ Woodlands / RP ACE @ Paya Lebar. TBC

Note: Some lessons will be conducted via e-learning. 

Applicants (Singapore Citizens or Permanent Residents) who want to pursue the course under Work-Study Certificate (WSCert) must be either:

  • NITEC and Higher NITEC fresh graduates from relevant courses (within three years of graduation or Operationally Ready Date for National Servicemen) who are selected for hiring by WSCert-participating companies; or
  • Current employees who have graduated from ITE for more than three years but within five years of graduation or Operationally Ready Date for National Servicemen
  • Admission will be reviewed and approved on a case-by-case basis.

Career Opportunities

  • Digital Marketing Executive
  • Sales and Marketing Executive
  • Brand Executive
  • Social Media Executive
  • E-Commerce Executive

Singapore Citizen

Fee Subsidy Eligibility

Modular Certificate (2 MCs) Net Fee during Work-Study Programme 

Modular Certificate (3 MCs) Net Fee after Work-Study Programme 

Course Net Fee

SME-sponsored

$417.06

$337.50

$1,846.62

40 years & above

$404.46

$327.42

$1,791.18

below 40 years old

$597.06

$481.50

$2,638.62

Singapore Permanent Resident

Fee Subsidy Eligibility

Modular Certificate (2 MCs) Net Fee during Work-Study Programme 

Modular Certificate (3 MCs) Net Fee after Work-Study Programme 

Course Net Fee

Self-sponsored

$1,617.84

$1,290.42

$7,106.95

SME-sponsored

$417.06

$337.50

$1,846.62



*Note:

Republic Polytechnic reserves the right to make changes to the course fee and application closing dates without prior notice. The commencement of each course is subject to sufficient number of participants. 

All information is accurate at time of publishing.

Last updated on 26 Jun 2020

Need more help?

If you are still unsure about which course to pursue, please contact our Academy for Continuing Education.  

Republic Polytechnic reserves the right to make changes to the course fee and application closing dates without prior notice.  The commencement of each course is subject to a sufficient number of participants. All information is accurate at time of publishing.