As modern day consumers and businesses continue to digitize and adopt the Internet of Things, Marketers and Communication professionals are now facing more sophisticated demands than before. Mobile devices have become the cornerstone of digital lifestyles and factors such as user experience, paired with the need of data-centric decisions are driving up the essentiality of digital marketing practices.
Marketing action on the digital frontage is powered with flexibility and track-ability. Digital Marketers drive stakeholder value with a plethora of tools and practices such as designing effective websites, engaging audiences via social media, and driving online advertising campaigns. But if you're just starting out, how can you make your first major move into the digital marketing space without previous experience?
This course is for anyone who needs to understand and develop skills needed as an aspiring digital marketer. It is designed to provide the basics through to the introduction of key sub-disciplines of the field along with the fundamental understanding of how to optimize effectively to drive marketing return on investment.
By the end of the course, participants will be able to:
- Identify how social media users consume and create content including storytelling on social media
- Understand how websites are designed for online user behavior and what are the elements of web design
- Identify key performance indicators to measure website and social media performance
- Learn the principles of performance marketing with common online advertising practices
Who should attend?
Aspiring entrepreneurs, executives, managers, and business leaders seeking to develop a broad understanding of the dynamic world of digital marketing.
Participants are expected to have a basic understanding of marketing.
Participants will be awarded the Certificate of Attendance by Republic Polytechnic upon meeting 80% of the attendance requirement.
|Full Course Fee (Others)
|| Workfare Training Scheme (WTS)
||Singapore Citizens aged 40 & above
||SME-employed Singapore Citizens
||Singapore Citizens aged below 40 OR Singapore PR
*Course fees accurate as of 26 March 2018, subject to review annually.
*SkillsFuture credit approved.
Republic Polytechnic reserves the right to make changes to the course fee and application closing dates without prior notice. The commencement of each course Is subject to sufficient number of participants.
All information is accurate at time publishing.