Academy for Continuing Education (ACE)

As modern day consumers and businesses continue to digitise and adopt the Internet of Things, Marketers and Communication professionals are now facing more sophisticated demands than before. Mobile devices have become the cornerstone of digital lifestyles and factors such as user experience, paired with the need of data-centric decisions are driving up the essentiality of digital marketing practices. 

Marketing action on the digital frontage is powered with flexibility and track-ability. Digital Marketers drive stakeholder value with a plethora of tools and practices such as designing effective websites, engaging audiences via social media, and driving online advertising campaigns. But if you're just starting out, how can you make your first major move into the digital marketing space without previous experience?

This course is for anyone who needs to understand and develop skills needed as an aspiring digital marketer. It is designed to provide the basics through to the introduction of key sub-disciplines of the field along with the fundamental understanding of how to optimise effectively to drive marketing return on investment.

Learning Objectives

By the end of the course, participants will be able to:

• Identify how social media users consume and create content including storytelling on social media
• Understand how websites are designed for online user behavior and what are the elements of web design
• Identify key performance indicators to measure website and social media performance
• Learn the principles of performance marketing with common online advertising practices 

Who should attend?

Aspiring entrepreneurs, executives, managers, and business leaders seeking to develop a broad understanding of the dynamic world of digital marketing.

Entry Requirement

Participants are expected to have a basic understanding of marketing.

Certification

Participants will be awarded a certificate of completion upon meeting the 75% course attendance requirement.

For courses with assessment component, participants will be awarded the certification of completion upon passing the assessment. Otherwise, a certification of attendance will be issued instead upon meeting the 75% course attendance requirement.