How can your social media presence be enhanced? To make the most of it, organisations, businesses and even online personalities must track the performances of their social media channels and understand their audiences. This way, the rewards of positive audience engagement can be reaped.
Do you know how you can locate the analytics tools embedded within your social media accounts, make use of them and interpret their results? Do you know how to apply those insights to refine your social media content?
This course provides an introduction to analytics tools native to the various social media channels. Through hands-on usage of these tools, you will learn how they can be applied to produce better content on your social media channels.
Learning Objectives
By the end of the course, participants will be able to:
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identify the analytics tools native to major social media platforms such as Facebook, Twitter, Instagram and YouTube
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identify the characteristics of these tools
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identify the data that can be gathered from these tools
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identify how this data can provide insights into the performance of their social media channels and the audiences that visit these channels
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refine their social media content according to what they have learned from analysing the data
Who should attend?
Aspiring entrepreneurs, executives, managers, and business leaders who want to develop a broad understanding of the dynamic world of digital marketing.
Entry Requirement
Participants are expected to have a basic understanding of digital marketing.
Certification
Participants will be awarded a certificate of completion upon meeting the 75% course attendance requirement.
For courses with assessment component, participants will be awarded the certification of completion upon passing the assessment. Otherwise, a certification of attendance will be issued instead upon meeting the 75% course attendance requirement.
Fees for 2022
| Full course fee (with GST) |
Singapore Citizens aged 39 & below OR Singapore PR |
Singapore Citizens aged 40 & above |
SME-sponsored Singapore Citizens OR Singapore PR |
| $288.90 |
$86.67 |
$28.89 |
$32.67 |
Fees for 2023
| Full Course Fees (with GST) |
Singapore Citizens aged 39 & below |
Singapore Citizens aged 40 & above |
Singapore PR |
SME-sponsored Singapore Citizens |
SME-sponsored Singapore PR |
| $291.60 |
$86.67 |
$28.89 |
$87.48 |
$32.67 |
$33.48 |
Notes:
- Payment may be made using SkillsFuture Credit.
- Fees reflected are inclusive of Goods and Services Tax (GST). In line with the government fee freeze directive from 1 Jan to 31 Dec 2023, the fees in 2023 for Singapore Citizen will remain the same as 2022. RP will absorb the additional 1% GST for Singapore Citizen in 2023 only.
Republic Polytechnic reserves the right to make changes to the course fee and application closing dates without prior notice. The commencement of each course is subject to sufficient number of participants.
All information is accurate at time of publishing.