Academy for Continuing Education (ACE)

How can your social media presence be enhanced? To make the most of it, organisations, businesses and even online personalities must track the performances of their social media channels and understand their audiences. This way, the rewards of positive audience engagement can be reaped.

Do you know how you can locate the analytics tools embedded within your social media accounts, make use of them and interpret their results? Do you know how to apply those insights to refine your social media content?

This course provides an introduction to analytics tools native to the various social media channels. Through hands-on usage of these tools, you will learn how they can be applied to produce better content on your social media channels.

Learning Objectives

By the end of the course, participants will be able to:

• identify the analytics tools native to major social media platforms such as Facebook, Twitter, Instagram and YouTube

• identify the characteristics of these tools

• identify the data that can be gathered from these tools

• identify how this data can provide insights into the performance of their social media channels and the audiences that visit these channels

• refine their social media content according to what they have learned from analysing the data

Who should attend?

Aspiring entrepreneurs, executives, managers, and business leaders who want to develop a broad understanding of the dynamic world of digital marketing.

Entry Requirement

Participants are expected to have a basic understanding of digital marketing.

Certification

Participants will be awarded a certificate of completion upon meeting the 75% course attendance requirement.

For courses with assessment component, participants will be awarded the certification of completion upon passing the assessment. Otherwise, a certification of attendance will be issued instead upon meeting the 75% course attendance requirement.