Professional Certificate in Social Media Engagement

Adopting a mix of lectures and hands-on activities, participants will understand the core social media platforms and how to maximise social media results. We employ real social media examples and strategies from some of the most successful social media campaigns and brands, along with the latest tools to measure online marketing efforts to enable participants to gain experience and exposure to social media marketing, content creation and performance management.

Learning Objectives

  • Design and develop basic skills, content and strategy in marketing for social media
  • Gain insights from the analytics tools native to the various social media channels to create content that attracts your audience
  • Apply basic videography and editing techniques to video production and the use of mobile devices.
  • Craft compelling and memorable stories to connect with audience across different business settings and platforms
  • Learn the basics of search analytics and social listening tools to identify trending topics and understand your audiences better
  • Be equipped with the skills and ability to create immersive marketing solutions to engage consumers as part of business strategies

Who should attend?

This course is suitable for aspiring entrepreneurs, executives, managers, and business leaders seeking to develop a broad understanding of the latest trends and best practices of digital marketing. 

Entry Requirement

Participants are expected to have a basic understanding of marketing.

Certification

Participants will be awarded a Professional Certificate in Social Media Engagement issued by Republic Polytechnic upon the successful completion of ALL 6 modules.

Course Dates

  Module   Dates and Time   Registration Link 
  Digital Marketer Essentials   17/03/2021, 
  9am - 5pm
  Apply Now
  Analysing Your Social Media Performance   18/03/2021,
  9am – 5pm
  Apply Now
  Deepening Relations with Your Consumers through Social Listening   19/03/2021
   9am – 5pm
  Apply Now 
  Basic Video Editing and Creation   22/03/2021,
  9am – 5pm
  Apply Now 
  Storytelling for Businesses in the Digital Era
  23/03/2021,
  9am – 5pm
  Apply Now
  Leveraging on Immersive Media for Marketing Communication   24/03/2021,
  9am – 5pm
  Apply Now 

 Please refer to the Course Brochure for more details

Course Duration

6 days 

Course Venue

This course is conducted online

Full Course Fee (Others) Singapore Citizens aged 40 & above SME-employed Singapore Citizens OR Singapore PR Singapore Citizens aged 39 & below OR Singapore PR 
$1,733.40
$173.34
$196.02
$520.02

*Fees inclusive of GST

Note:

Republic Polytechnic reserves the right to make changes to the course fee and application closing dates without prior notice. The commencement of each course is subject to sufficient number of participants.

All information is accurate at the time of publishing.

Last updated on 16 Dec 2020

Need more help?

If you are still unsure about which course to pursue, please contact our Academy for Continuing Education.  

Fees quoted are inclusive of GST. Republic Polytechnic reserves the right to make changes to the course fees and application closing dates without prior notice. The commencement of each course is subject to a sufficient number of participants. All information is accurate at time of publishing.