This module examines the dynamic elements of branding to communicate the essence of the organisation and its offerings to the consumers. Using the strategic brand management process, students will learn the development and management of elements such as name, slogan and logo. This module enables students to position branding strategies to successfully shape consumer perceptions. It includes creative decisions in developing an advertising campaign, selecting the media and evaluating the effectiveness. It also covers a complete suite of sales promotion tools to equip students with the knowledge in planning, strategy formulation and management of an integrated marketing communications campaign.
Branding, Advertising and Promotion is a module selected from the Diploma in Business Practice (Digital Marketing and Branding). It enables participants to acquire new skills or deepen relevant skills without the need to pursue a full part-time diploma. Further, participants may choose to complete the remaining modules within the validity period, of 5 years, to be awarded the full Part-time Diploma qualification.
Click here for more information on the Entry Requirements.
Please click on the "Register" button to view the updated course schedule and fees on the Skills Training & Enhancement Portal (STEP).