Branding, Advertising and Promotion

This module examines the dynamic elements of branding to communicate the essence of the organisation and its offerings to the consumers. Using the strategic brand management process, students will learn the development and management of elements such as name, slogan and logo. This module enables students to position branding strategies to successfully shape consumer perceptions. It includes creative decisions in developing an advertising campaign, selecting the media and evaluating the effectiveness. It also covers a complete suite of sales promotion tools to equip students with the knowledge in planning, strategy formulation and management of an integrated marketing communications campaign.

Branding, Advertising and Promotion is a module selected from the Diploma in Business Practice (Digital Marketing and Branding). It enables participants to acquire new skills or deepen relevant skills without the need to pursue a full part-time diploma. Further, participants may choose to complete the remaining modules within the validity period, of 5 years, to be awarded the full Part-time Diploma qualification.

Click here for more information on the Entry Requirements.

Commencement Date Duration Mode and Venue Schedule Application Start and End Date
Oct intake 6:30 pm – 9:30 pm 
Online learning
Once a week (weekday)
Oct Intake

Application outcome will be released at least 3 weeks prior to course commencement

Full Course Fee (Others) Singapore PR  Singapore Citizens aged 39 & below Singapore Citizens aged 40 & above
SME-employed Singapore Citizens OR Singapore PR

$1,117.08

 $335.12

$335.12

$111.71

$126.32

Note:
•Payment may be made using SkillsFuture Credit.
•All fees quoted are inclusive of GST.
•From 1 July 2020, Workfare Training Scheme (WTS) and fee subsidy under WTS will cease. WTS will be replaced by Workfare Skills Support Scheme (WSS). For more information on WSS, please refer to https://www.wsg.gov.sg/programmes-and-initiatives/workfare-skills-support-scheme-individuals.html.

Republic Polytechnic reserves the right to make changes to the course fee and application closing dates without prior notice. The commencement of each course is subject to sufficient number of participants.

All information is accurate at the time of publishing.

Related Courses
Hot Links

Last updated on 06 Jul 2022

Need more help?

If you are still unsure about which course to pursue, please contact our Academy for Continuing Education.  

Fees quoted are inclusive of GST. Republic Polytechnic reserves the right to make changes to the course fees and application closing dates without prior notice. The commencement of each course is subject to a sufficient number of participants. All information is accurate at time of publishing.