Podcasts, and their audiences, are growing exponentially. With on-the-go lifestyles, podcasting enables companies and brands to tell their stories anywhere at any time. This helps many businesses increase their brand awareness, establish authority in their industry and create brand loyalty along the way.
In this interactive one-day course, you will learn what it will take to produce your own podcast, identify the content that best suits your specific goals, market your content to start to build an audience of loyal listeners and measure the Return on Investment (ROI) of your podcast. At the end of this course, you will have your first recorded and edited podcast episode.
Learning Objectives
By the end of the course, participants will be able to:
- Define how podcasting can support one's branding and digital presence.
- Explain the podcasting process for an engaging and sustainable podcast show.
- Examine ways to refine the concept for a podcast show to better suit the audience's needs.
- Plan the technical setup and record a podcast episode.
- Demonstrate post-production techniques to enhance the recorded podcast.
- Manage podcast hosting, distribution setup and metrics.
Who should attend?
This course is highly recommended for marketing professionals, social media managers, brand agencies, and independent content creators who are interested in integrating podcasting, as part of their marketing strategies to increase brand awareness and loyalty.
Entry Requirement
Basic IT skills to operate software applications.
Certification
Participants will be awarded the Certificate of Attendance by Republic Polytechnic.