Businesses need to comprehend and forecast how customers purchase products and services. They also need to understand the way consumers react to marketing initiatives. Through this module, you will study analytics’ role in driving marketing; allowing businesses to maximise their effectiveness while optimising return on investment.
Through case studies, you will get to examine how businesses leverage data, statistical computation, and machine learning to forecast sales as well as marketing impact.
This module will also equip you with the knowledge to use probabilistic models and optimisation tools to model customer demand forecasts, pricing sensitivity, and lifetime value. It will also discuss how to use data to make optimal decisions when designing new products, marketing segmentation, and strategy.
Sales Analytics is a module selected from the Diploma in Business Practice (Digital Marketing and Branding). It enables participants to acquire new skills or deepen relevant skills without the need to pursue a full diploma. As this is a stackable course, participants may choose to complete the remaining modules within the validity period, of five years, to be awarded the full Diploma qualification.
Click here for more information on the entry requirements.
Please click on the "Register" button to view the updated course schedule and fees on the Skills Training & Enhancement Portal (STEP).