Search Engine Strategy For Business

Consumers can find anything on the web these days. However, how do businesses ensure that they get found by consumers?

This course covers the essential skills needed to drive web traffic directly from search results in engines such as Google to business websites. Then, participants will look at converting quality web traffic into leads and sales.

Participants will also learn about how Search Engine Marketing (SEM) can increase a brand’s visibility on Google search engines as well as to track the effectiveness of their keyword strategy. In addition, participants will be taught how to develop search behavioural insights, and recommend improvements.

Learning Objectives

By the end of the workshop, participants will be able to:

  • explain key concepts and tools related to SEM

  • develop keyword strategies that drive optimised organic search results

  • design, set up and manage SEM accounts to optimise campaign performance

Who should attend?

Marketing associates, brand Associates, e-commerce associates 

Certification

Participants will be awarded the Certificate of Attendance issued by Republic Polytechnic upon meeting 80% of the attendance.

Course Dates

TBC

Course Duration

2 Days

Course Venue

Republic Polytechnic @ Woodlands

Full Course Fee (Others) Workfare Training Scheme (WTS) Singapore Citizens aged 40 & above SME-employed Singapore Citizens & SPR Singapore Citizens aged below 40 OR Singapore PR
$545.70
$36.21
$54.57
$61.71
$163.71

*Course fees accurate as of 1 July 2017, subject to review annually.
*SkillsFuture credit approved.

Republic Polytechnic reserves the right to make changes to the course fee and application closing dates without prior notice. The commencement of each course Is subject to sufficient number of participants.
All information is accurate at time publishing.

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Last updated on 16 May 2019

Need more help?

If you are still unsure about which course to pursue, please contact our Academy for Continuing Education.  

Fees quoted are inclusive of GST. Republic Polytechnic reserves the right to make changes to the course fees and application closing dates without prior notice. The commencement of each course is subject to a sufficient number of participants. All information is accurate at time of publishing.