Visitors today are becoming more demanding because of the many distractions, and their consumption patterns have shifted due to technological advances. Hence, there is a need to deepen the understanding of whom our visitors are and what are their demands and preferences.
This course aims to equip participants with appropriate knowledge on visitor profiles, types of visitors and the factors that influence visitor behaviour. Participants can understand the Hofstede’s Dimensions of National Culture model, and use the model to enhance their understanding of visitor behaviour.
Learning Objectives
Participants will be exposed to the following:
- Understand the Hofstede’s Dimensions of National Culture model
- Examine the types of tourist based on visitor profiles
- Identify the factors that influence visitor behaviour
- Understand how cultural beliefs and values influence visitor decisions
- Apply Hofstede’s Dimensions of National Culture model
Who should attend?
This course is suitable for anyone who works in the hospitality industry, especially Tourist Guides, Attraction Hosts, Hotel Concierges, etc.
Entry Requirement
This course is perfect for anyone who works in the hospitality and tourism industry and does not require any prior experience and knowledge.
Certification
Participants will be awarded the Certificate of Attendance issued by Republic Polytechnic upon meeting 80% of the attendance.
Trainer's Profile
Edmund Poh has more than 10 years of industry experience in tourism. He was with Singapore Tourism Board (STB), with stints in the Exhibitions and Conferences Division and Travel Services Division. Before joining STB, Edmund was a Station Manager with Singapore Airlines. In 2012, Edmund joined Republic Polytechnic and has rich experience in teaching a wide array of learners, including adult learners and professionals.
Course Dates
Click "APPLY NOW" to check available course dates and to register.
Course Duration
1 day (8 hours, including breaks)
Course Venue
This course is conducted online.
| Full Course Fees |
Singapore Citizens aged 40 and above |
SME-sponsored Singapore Citizens or Permanent Residents |
Singapore Citizens or Permanent Residents aged 39 and below
SME-sponsored Singapore Citizens or Permanent Residents |
| S$288.90 |
S$28.89 |
S$32.67 |
S$86.67 |
S$32.67 |
Notes:
*Payment may be made using SkillsFuture Credit.
*Fees reflected are inclusive of Goods & Service Tax (GST)
*From 1 July 2020, Workfare Training Scheme (WTS) and fee subsidy under WTS will cease. WTS will be replaced by Workfare Skills Support Scheme (WSS). For more information on WSS, please refer to www.wsg.gov.sg/programmes-and-initiatives/workfare-skills-support-scheme-individuals.html
Republic Polytechnic reserves the right to make changes to the course fee and application closing dates without prior notice. The commencement of each course is subject to sufficient number of participants.
All information is accurate at the time of publishing.