Work-Study Certificate in Digital Marketing & Branding (40-day bootcamp)

The Work-Study Certificate in Digital Marketing and Branding prepares participants to be job-ready. Over 8 weeks of intensive institutional training, participants will develop the skills and mindset needed to be a proficient digital marketer.

The program incorporates the necessary behavioural skills and mindsets in the curriculum so that the learner is able to successfully communicate with various stakeholders once he/she is placed in a job. These behavioural skills and mindsets are integrated into both the technical and practice sessions. Authentic practice sessions, which are integrated throughout the program, require participants to role-play simulated workplace scenarios, ranging from building a social media plan and presenting it to management, to handling a crisis in which a company’s online reputation is at stake.

Participants will learn the following skills through real world case studies, engaging class activities and hands-on application:

  • Branding
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Social Media and Social Networks
  • Digital Marketing Plan

Learning Objectives

This intensive program will enable participants to take away actionable strategies, best practices and processes and apply them in their career as a digital marketing professional.

Who should attend?

  • Fresh grads or career switchers (18 yrs & above)
  • Singaporeans or PR

Entry Requirement

  • Singaporean/Permanent Resident, looking for a full-time job
  • Completed National Service
  • No prior education/ experience in Digital Marketing is required
  • Successfully pass a 3-step selection process involving: 
      1. Digital Proficiency Test
      2. Activity/case-study
      3. Interview


Participants will be awarded the Certificate of Attendance by Republic Polytechnic upon meeting 85% of attendance requirement. 


Receive a training allowance upon completion of training*

*The training allowance of $1,000 is for participants who are Singapore Citizens only

Course Dates

June - August 2021
August - October 2021

Course Duration 

40 days (Monday - Friday)
9am to 5pm

Course Venue

This course is conducted mostly online with some lessons at RP ACE @ Paya Lebar.

Full course fee: $15,000
Singaporeans & Permanent Residents: 70% of course fee is subsidised by SkillsFuture Singapore, 30% by hiring company.
Related Courses
Hot Links

Last updated on 06 Apr 2021

Need more help?

If you are still unsure about which course to pursue, please contact our Academy for Continuing Education.  

Fees quoted are inclusive of GST. Republic Polytechnic reserves the right to make changes to the course fees and application closing dates without prior notice. The commencement of each course is subject to a sufficient number of participants. All information is accurate at time of publishing.