The ability to write in a balanced yet compelling narrative
style so as to keep the interest of a reader is an essential
skill for all media professionals, especially in a crowded
media space. This module aims to equip students with
the knowledge, skills and professional values of feature
journalism. By the end of the module, students should be
able to produce a full-length feature that displays craft
in writing, strong research and critical thinking skills, all
packaged for maximum readership on multiple media
Students will be taught to read and critique feature pieces;
cultivate ideas; use interviews, observations, documents
and data; hone their descriptive skills; and write in the
right tone, words and structure for multimedia platforms.
Different writing styles such as colour writing, column
writing, personality profiles, reviews, opinion pieces and
photo-essays will also be taught in this module.
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