The ability to write in a balanced yet compelling narrative style so as to keep the interest of a reader is an essential skill for all media professionals, especially in a crowded media space. This module aims to equip students with the knowledge, skills and professional values of feature journalism. By the end of the module, students should be able to produce a full-length feature that displays craft in writing, strong research and critical thinking skills, all packaged for maximum readership on multiple media platforms. Students will be taught to read and critique feature pieces; cultivate ideas; use interviews, observations, documents and data; hone their descriptive skills; and write in the right tone, words and structure for multimedia platforms. Different writing styles such as colour writing, column writing, personality profiles, reviews, opinion pieces and photo-essays will also be taught in this module.