Genevieve Lee represented Catalogue Inc in receiving the award from Minister of State, Tan Kiat How who was the guest of honour at the ceremony.
Diploma in Mass Communication students won the Institute of Public Relations (IPRS) PRISM Award under the Outstanding PR Project – Student category.
Team Catalogue Inc, who took part in the SUSS Brand Challenge Competition in 2020, won the Institute of Public Relations (IPRS) PRISM Award under the Outstanding PR Project – Student category. The award ceremony was held on Wednesday, 15 December 2021.
Our winning students from the Diploma in Mass Communication, Genevieve Lee, Silvia Chew Zi Wei, Pawethra Pauwai D/O G Sarkunan, Goh Si Qi Sylvia, and Shaleena Bte Shaifuldeen developed an elaborate integrated marketing proposal for their client: Commune Home Furniture. It included contests, social media, videos, search engine optimisation and marketing strategies, and corporate social responsibility efforts to drive better brand association and loyalty.
The PRISM Awards is an annual event that aims to encourage and reward organisations as well as individuals for excellence in public relations (PR). It also recognises outstanding contributions and achievements to raise the level of PR professionalism in Singapore.